Category Manager - Foods Indusry - B2B (Corporate Sales)

HR Business Solutions; Lahore; On-site; PKR 2,400,000 - 4,800,000; Full time

Job summary

HR Business Solutions in Raiwind near Lahore seeks a Category Manager – Foods for B2B to lead sales and profitability. You will coordinate with sales, supply chain, and product teams to drive growth, forecast demand, and optimize pricing and promotions.

The role requires 8–12 years of category management experience, strong leadership and negotiation skills, and a strategic, customer-focused mindset. On-site position with learning and growth opportunities.

Qualifications

• 8-12 years' relevant experience in sales and category management.
• MBA or Master's degree in business-related field preferred.
• Strong communication, negotiation, and leadership capabilities.

Responsibilities

• Drive category sales performance and profitability per annual plan.
• Monitor receivables and maintain healthy cash flow.
• Forecast regional demand with at least 80% accuracy for procurement/production.
• Analyze data, understand competition, and drive segment growth.
• Develop GTM plans, loyalty strategies, and product trials with teams.
• Manage key accounts and resolve conflicts at ASM level.

Skills

Negotiation

Leadership

Strategic Thinking

Communication

Customer focus

Education

Master’s degree in Business Administration / Sales & Marketing

MBA preferred

Tools

ERP

Microsoft Office Suite

Job description

Job Description

Position Title: Category Manager – Foods – B2B (CorporateSales)

Job Location: Raiwind Office

Timings: 09:00 AM to 05:30 PM

No. of position: Multiple

Job Description

• Responsible for Category’s total sales performance & profitability against the annual business plan.
• Monitor timely recovery and effective Receivables management to ensure ASM is maintaining healthy cash flow and minimal bad debts.
• Review and consolidate regional forecasts to ensure a minimum of 80% accuracy for procurement and production planning.
• Will build and analyze primary and secondary data for all products within the segment to ensure clear understanding of the competition to ensure sustainable growth of the segment.
• Will define and execute short term and long-term business plans for the segment to ensure continual growth and profitability.
• Implement loyalty strategies to maintain Customer Retention rate of 90% or higher.
• Time, Punctuality, and accurate reporting, professional dressing and appearance, behavioral discipline, and compliance with company policies.
• Responsible for market sizing, scoping and opportunity mapping and will devise a comprehensive GTM plan.
• Monitor and control inventory aging in coordination with supply chain.
• Maintain proper documentation and reporting standards.
• Work closely with technical and lab teams on product trials, approvals, and new product development.
• In collaboration with the team, develop a healthy project funnel and market track to ensure segment growth.
• Conduct quarterly review of product price, placement, promotion, and performance.
• Manage relationships with key accounts and high-value stakeholders to maintain high satisfaction levels.
• Oversee the resolution of commercial conflicts or complaints that cannot be resolved at the ASM level.
• Conduct team training and skill development sessions.
• Identify key talents and develop future successors within the team.
• Handle customer complaints and conflicts effectively and professionally.
• Design training frameworks and skill development programs for the entire category sales force.
• Build a talent pipeline by identifying and mentoring ASMs for future senior leadership positions.
• Assist in other tasks assigned by line manager

Job Specification

• Master’s degree in business administration, Sales & Marketing, BSc / MSc Hons Food Technology, with MBA preferred
• 8-12 Years’ Relevant experience in sales and category management (preferred)

Soft Skills

• Strong Communication and Negotiation, leadership and people management, Strategic Thinking, customer-focused mindset, and professionalism.

Technical Knowledge:

• Product knowledge, P&L Management, Data Analytics, Market Research, Product Development, sales reports, forecasting & ERP/Microsoft Office Suite.