Paid Media Specialist

Team Virtual; Lahore; On-site; PKR 2,790,000 - 3,906,000; Full time

Benefits offered by this job

Health Insurance

Mental Health Care Coverage

Grocery Stipend

Professional Development Fund

Job summary

Team Virtual is seeking a driven Paid Media Specialist to manage a portfolio of PCC campaigns for UK clients. You will plan, execute, optimize and report on performance across Google Ads, DV360, YouTube, and more, with a strong emphasis on ROI and conversion rate optimization.

You will work within an agency environment, applying data-driven insights to improve key metrics and drive growth across diverse industries.

Qualifications

• Bachelor's degree or equivalent.
• 2-3 years of work experience in PPC/Media Buying.
• Strong quantitative analytical skills and ability to derive insights from raw data.
• Proficiency with Google Ads (Search 360, DV360, YouTube, Shopping, etc.).
• Experience with Google Analytics 4 and Universal Analytics.
• Familiarity with Google Suite, Slack, Trello, Monday, Canva or similar tools.
• Bonus: Experience with Amazon Ads.

Responsibilities

• Plan, create and manage PPC campaigns across multiple channels.
• Conduct keyword research and manage bids, including negative keywords.
• Optimize bids by keyword, placement, device, and demographics.
• Manage daily PPC campaigns and monitor spend, Quality Score, and impressions.
• Design and implement A/B tests to improve conversions.
• Write engaging ad copy to improve CTR and landing page performance.
• Generate weekly and monthly campaign performance reports for clients.
• Create GA4 conversion tracking tags and integrate with campaigns.
• Stay updated on PPC industry trends and best practices.

Skills

PPC Campaigns

Google Ads

DV360

GA4

Analytics

A/B Testing

Copywriting

Education

Bachelor's degree

Tools

Google Ads

DV360

GA4

Google Tag Manager

Data Studio

Facebook Ads

Job description

Our partners in the UK are looking to strengthen their growth marketing agency with a Paid Media Specialist who’s full of drive and determination.

The ideal candidate will develop, implement, track and manage a portfolio of clients within an agency environment. This opportunity provides excellent global experience to a wide range of industries such as finance, marketing, technology and eCommerce.

Key attributes

Excellent written and spoken English is a must-have skill for this position. The paid media specialist will be an integral member of our client’s team and responsible for a wide variety of PPC campaign optimisation duties with a focus on maximising return on investment. This position requires flexibility, organisation, strong quantitative analysis skills, attention to detail, commitment to meeting crucial deadlines, as well as the ability to produce solid results.

How you’ll contribute

• Plan, create and manage PPC campaigns across a variety of channels.
• Keyword research and management to optimise bids (add PPC keywords and negative keywords).
• Optimise bidding at keywords, placement, device, geographic, demographic, and other levels.
• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics).
• Devise and implement effective A/B tests to optimize conversion rates.
• Write engaging and concise copy to modify CTAs on ads to boost click-through rates and landing pages to boost conversion rates.
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analysing trends, goals, opportunities, and other key performance indicators.
• Create automated workflows in Google Analytics with Campaign Monitor integration.
• Stay on top of search engine and PPC industry trends.
• Create conversion tracking tags with the help of Google Tag Manager and then import them to GA4 and other paid channels.

Qualifications:

• Bachelor's degree or equivalent.
• 2-3 years of work experience, preferably as a PPC executive/associate or Media Buyer
• Candidate must possess excellent quantitative analytical skills - be able to understand raw data and draw insightful conclusions.
• Command over Google Ads (Search 360, DV360, Youtube, Shopping, etc), Google Ads Manager, Data Studio, Google Tag Manager, Programmatic Display Ads, Microsoft Ads, Youtube Ads, and Facebook Ads is a must.
• Have a good understanding of Universal Analytics and Google Analytics 4 is also necessary. Must be able to create reports and conversion events on GA4.
• Have experience working with Google Suite, Slack, Trello, Monday, Canva etc. or similar project management and design tools.
• Bonus: Experience with Amazon Ads.

Job Timings: 9:00 AM to 5:00 PM GMT +5 (UK Time)

Base Salary: 250,000 - 350,000

Benefits: Health Insurance, Mental Health Care Coverage, Grocery Stipend, Professional Development Fund