Paid Marketing Specialist

Free Mind Marketing; Islamabad; Hybrid; PKR 1,674,000 - 2,344,000; Full time

Job summary

Free Mind Marketing is a 360 digital agency specializing in measurable outcomes for clients in the MENA and Canadian markets. This hybrid Lead Generation & Performance Marketing Specialist role is based in Islamabad, combining B2B lead generation, research, paid advertising, and campaign optimization to drive opportunities.

You will collaborate with Business Development, Creative, Content, and Account teams to craft campaigns aligned with client objectives, with a strong emphasis on data-driven

Qualifications

• Strong B2B and B2C lead generation and digital performance marketing
• LinkedIn and Sales Navigator proficiency
• Experience with paid advertising platforms and marketing analytics

Responsibilities

• Identify qualified business prospects and build targeted lead lists
• Support outbound outreach and campaign optimization
• Manage performance-focused digital campaigns to generate opportunities

Skills

Lead generation

LinkedIn Navigator

Meta Ads Manager

Google Ads

Buyer personas

Sales funnels

Paid advertising

CRM platforms

Google Analytics

Looker Studio

Data-driven thinking

Campaign optimization

Market research

Conversion tracking

English communication

Education

Bachelor's degree in Marketing, Business, Digital Marketing, Communications, Analytics, or related field

Tools

Google Analytics

Google Tag Manager

Looker Studio

CRM platforms

Job description

It’s a HYBRID Opportunity & Agency Role!

Company Description

Free Mind Marketing is a 360 Digital Marketing Agency and partners with growth-driven businesses to achieve measurable outcomes through a balanced mix of creativity and data-driven strategies. With over a decade of experience in the MENA and Canadian markets, the company specializes in enhancing digital visibility, generating demand, and building high-converting digital ecosystems.

Role Description

This is a full-time, hybrid role (3 days onsite, 2 days remote) based in Islamabad for a Lead Generation & Performance Marketing Specialist.

The role combines B2B lead generation, prospect research, paid advertising, campaign optimization, and performance marketing. The specialist will be responsible for identifying qualified business prospects, building targeted lead lists, supporting outbound outreach, and managing performance-focused digital campaigns designed to generate measurable business opportunities.

The ideal candidate understands both sides of the acquisition funnel — finding the right audience and converting that audience into qualified leads. You will work closely with the Business Development, Creative, Content, and Account Management teams to develop campaigns and prospecting strategies aligned with client objectives.

Our Hiring Process

- Test Package

Shortlisted candidates will receive an online Test Package designed to assess lead research, prospect qualification, communication, data accuracy, and cultural fit.

- Presentation Interview

Candidates who complete the test package will present their work and participate in a formal interview with company founders and hiring managers.

- Final Selection

Once there’s a strong match, you’ll join the Free Mind Marketing family and contribute directly to business growth and pipeline generation.

Qualifications

• Strong understanding of B2B, B2C lead generation, prospecting, and digital performance marketing via paid marketing.
• Practical knowledge of LinkedIn and LinkedIn Sales Navigator
• Working knowledge of Meta Ads Manager and Google Ads
• Understanding of ICPs, buyer personas, lead qualification, sales funnels, and customer acquisition
• Understanding of paid advertising concepts including targeting, audiences, campaign objectives, budgets, bidding, and conversion tracking
• Strong understanding of performance metrics including CTR, CPC, CPM, CPL, CPA, conversion rate, ROAS, and CAC
• Ability to conduct market, competitor, audience, and prospect research
• Strong analytical and data-driven thinking
• Ability to identify patterns in campaign and lead-generation data and turn them into actionable recommendations
• Familiarity with Google Analytics, Google Tag Manager, Looker Studio, CRM platforms, or similar tools is preferred
• Strong written and verbal English communication skills
• Excellent attention to detail and data accuracy
• Ability to manage multiple campaigns, prospecting activities, and deadlines simultaneously
• Ability to work with creative and content teams to develop conversion-focused marketing assets
• Strong understanding of digital marketing and the ability to connect marketing activity with measurable business outcomes
• Bachelor's degree in Marketing, Business, Digital Marketing, Communications, Analytics, or a related field is preferred
• 1–3 years of relevant experience in lead generation, paid advertising, performance marketing, digital marketing, SDR/BDR, or a related field is preferred
• Relevant certifications, internships, freelance projects, or demonstrated practical experience are valued
• Candidates with agency experience will be given preference