Hybrid B2B Lead Gen & Paid Marketing Specialist

Free Mind Marketing; Islamabad; Hybrid; PKR 1,674,000 - 2,344,000; Full time

Job summary

Free Mind Marketing is a 360 digital agency specializing in measurable outcomes for clients in the MENA and Canadian markets. This hybrid Lead Generation & Performance Marketing Specialist role is based in Islamabad, combining B2B lead generation, research, paid advertising, and campaign optimization to drive opportunities.

You will collaborate with Business Development, Creative, Content, and Account teams to craft campaigns aligned with client objectives, with a strong emphasis on data-driven

Qualifications

• Strong B2B and B2C lead generation and digital performance marketing
• LinkedIn and Sales Navigator proficiency
• Experience with paid advertising platforms and marketing analytics

Responsibilities

• Identify qualified business prospects and build targeted lead lists
• Support outbound outreach and campaign optimization
• Manage performance-focused digital campaigns to generate opportunities

Skills

Lead generation

LinkedIn Navigator

Meta Ads Manager

Google Ads

Buyer personas

Sales funnels

Paid advertising

CRM platforms

Google Analytics

Looker Studio

Data-driven thinking

Campaign optimization

Market research

Conversion tracking

English communication

Education

Bachelor's degree in Marketing, Business, Digital Marketing, Communications, Analytics, or related field

Tools

Google Analytics

Google Tag Manager

Looker Studio

CRM platforms

Job description

Free Mind Marketing is a 360 digital agency specializing in measurable outcomes for clients in the MENA and Canadian markets. This hybrid Lead Generation & Performance Marketing Specialist role is based in Islamabad, combining B2B lead generation, research, paid advertising, and campaign optimization to drive opportunities.

You will collaborate with Business Development, Creative, Content, and Account teams to craft campaigns aligned with client objectives, with a strong emphasis on data-driven