Multi-Channel PPC Growth Lead

GE Solucions; Karachi Division; On-site; PKR 2,000,000 - 3,000,000; Full time

Job summary

GE Solucions is seeking a Performance Marketing Manager to optimize and manage client PPC campaigns across Google Ads and Microsoft Ads. You will drive strategy, execution, and optimization to meet client objectives and improve campaign performance.

The role requires 4+ years in PPC, strong analytical skills, and ability to collaborate with cross-functional teams to deliver results for ecommerce and services clients.

Qualifications

• 4+ years of experience in PPC advertising, with a focus on Google Ads and Microsoft Ads.
• Google Ads and Microsoft Ads certifications are highly desirable.
• Strong analytical skills and proficiency in analytics and PPC management tools.

Responsibilities

• Develop and execute performance marketing strategies across online channels.
• Campaign management: manage PPC campaigns on Google Ads and Microsoft Ads.
• Optimize campaigns to improve CTR, ROAS, and conversions.
• Conduct in-depth keyword research for campaign success.
• Create compelling ad copy and extensions.
• Perform A/B testing on ads, landing pages, and creatives.
• Set up and maintain conversion tracking.
• Monitor competitor trends and opportunities.
• Provide detailed performance reports and insights to clients.
• Communicate with clients and present recommendations for improvement.
• Collaborate with designers, developers, and content creators to achieve goals.

Skills

PPC advertising

Google Ads

Microsoft Ads

Campaign management

Keyword research

Ad copywriting

A/B testing

Conversion tracking

Competitor analysis

Reporting

Client communication

Team collaboration

Education

Bachelor’s degree in marketing, business, or a related field

Tools

Google Ads

Microsoft Ads

Job description

GE Solucions is seeking a Performance Marketing Manager to optimize and manage client PPC campaigns across Google Ads and Microsoft Ads. You will drive strategy, execution, and optimization to meet client objectives and improve campaign performance.

The role requires 4+ years in PPC, strong analytical skills, and ability to collaborate with cross-functional teams to deliver results for ecommerce and services clients.