Meta Ads Media Buyer

Macedo Marketing; Pakistan; On-site; PKR 9,997,000 - 19,994,000; Part time

Job summary

Macedo Marketing is looking for a hands-on Meta Ads Media Buyer to own the health and day-to-day decisions of assigned client accounts from a remote location. You will work inside Ads Manager, align with client KPIs, and be accountable for what happens next.

We value ecommerce experience, accountability, and the ability to communicate findings without jargon, with overlap hours 14:00–22:00 CET.

Qualifications

• 3+ years of hands-on Meta Ads experience.
• Ability to explain results with spend, KPI and decisions.
• Clear, concise communication without jargon.
• Overlap with team: 14:00–22:00 CET.

Responsibilities

• Build, launch, and manage Meta campaigns across assigned accounts.
• Monitor account health, delivery, and performance changes.
• Diagnose issues across creative, audience, funnel and tracking.
• Make and document decisions about testing, budgets, pausing, reallocating, and scaling.
• Turn data into actionable feedback for the team.

Skills

Meta Ads

Data-driven decisions

Communication

Tools

Meta Pixel

Google Tag Manager

GA4

Job description

Most media buyers can report ROAS. We're hiring the one who can explain why it changed, decide what to do next, and prove it.

Role : Meta Ads Media Buyer | Remote Contractor

Macedo Marketing is a performance marketing agency that helps ecommerce and other growth-focused businesses improve paid acquisition through stronger media buying, creative strategy, and execution. We are a small remote team that values high standards, ownership, clear communication, and constant improvement.

We are hiring a hands-on Meta Ads Media Buyer to own the health and day-to-day decisions of assigned client accounts. Most of our clients are ecommerce brands, so strong ecommerce experience matters. Experience with lead generation or other business models is useful too.

This is not a strategy-only position. You will work inside Ads Manager, stay close to the business numbers, and remain accountable for what happens next.

Your mission

Keep every assigned Meta account healthy. Make responsible optimization and scaling decisions, and give the team a clear view of what is working, what is not, and what should be tested next.

What success looks like

• You understand each account's KPI, economics, budget guardrails, tracking risks, and active tests
• Material performance changes lead to a clear diagnosis and decision, not random adjustments
• Campaigns launch with the correct tracking, budget, geography, links, assets, approvals, and naming
• Creative tests start with a useful hypothesis and produce a learning the team can act on
• Reports explain what changed, what you decided, and what happens next
• Spend anomalies, disapprovals, tracking failures, and other urgent risks are caught and communicated quickly

Performance is evaluated against each client's approved KPIs and profitability guardrails, not platform ROAS alone.

What you will own

• Build, launch, and manage Meta campaigns across assigned accounts
• Monitor account health, delivery, pacing, and material performance changes
• Diagnose issues across creative, audience, funnel, tracking, attribution, and business economics
• Make and document decisions about testing, budgets, pausing, reallocating, and scaling
• Turn performance data into useful feedback and test ideas for our Creative Strategists
• Keep reporting, account notes, and handoffs accurate and current
• Escalate risks early with a recommended action, not only a problem description

What we are looking for

• 3+ years of hands-on Meta Ads experience
• Specific results you can explain and verify, including the spend, KPI, your decisions, and what happens next
• A solid understanding of CPA, ROAS, MER, conversion rate, contribution margin, and the wider economics behind an account
• Good judgment about when to act, when to gather more evidence, and when to escape
• Experience contributing to creative strategy and turning data into clear hypotheses or briefs
• Clear, concise communication without hiding behind jargon
• You take feedback well and change your view when the evidence changes
• Reliable agreed overlap within our collaboration window of 14:00–22:00 CET
• Reliable communication and follow-through during urgent account issues

Useful additional experience

• Meta Pixel, standard or custom events, CAPI, Google Tag Manager, or GA4 implementation and troubleshooting
• Lead generation, info products, SaaS, local services, or other paid acquisition models

Why join Macedo Marketing

• Own real account decisions instead of completing isolated platform tasks
• Work directly with the people responsible for clients, creative strategy, and business decisions
• Operate in a small remote team with clear standards and useful meetings
• Build deeper judgment across performance, creative testing, tracking, and ecommerce economics
• Use AI, dashboards, and automation where they improve analysis and execution, not for theatre

Do not apply if

• Your experience is mainly courses, theory, or observing someone else's accounts
• You cannot explain your personal contribution to the results you claim
• You only report numbers and wait for someone else to decide
• You treat creative testing as another person's responsibility
• You disappear when performance changes or an account needs attention
• Remote, worldwide
• Independent contractor agreement
• Flexible weekly scope, agreed based on the account load and role scope
• Reliable agreed overlap within 14:00–22:00 CET
• Reports to Tiago Macedo, CEO