Media Buyer for Meta and Google Ads

RepStack; Pakistan; Remote; PKR 16,616,000 - 24,924,000; Full time

Benefits offered by this job

Health insurance

Referral bonuses

Bonuses & pay increases

Job summary

RepStack is seeking a skilled scale client success and media buyer to drive paid media campaigns for global clients. You will plan, implement, and optimize campaigns across Meta (Facebook/Instagram) and Google Ads, collaborating with the creative team to boost engagement and conversions.

The role emphasizes ROI-driven budgeting, audience targeting, A/B testing, and detailed performance reporting in a remote, international team. 2+ years in digital marketing required; certifications are a plus.

Qualifications

• Bachelor's degree or related field required.
• 2+ years in digital marketing or related field.
• Proficiency in Google Ads, Facebook Ads; programmatic platforms a plus.

Responsibilities

• Plan and execute paid media campaigns on Meta and Google Ads.
• Optimize performance and ROI through data-driven adjustments.
• Conduct market research to identify target audiences and trends.
• Manage advertising budgets across campaigns for optimal results.
• Collaborate with creative teams to develop compelling ad creatives.
• Generate detailed campaign performance reports with insights.

Skills

Media buying

Campaign optimization

Analytics

Google Ads

Facebook Ads

Programmatic

Education

Bachelor's degree in Marketing or related

Tools

Google Ads

Facebook Ads

Programmatic DSPs

Job description

Scale Client Success & Fuel Your Growth at RepStack.

About Us:

Established in 2020, RepStack partners with Fortune Inc 500 firms and industry leaders, offering global exposure and flexible solutions. With a team exceeding 200 professionals, including over 51% women, we empower digital marketing agencies and SaaS enterprises worldwide. Join our dynamic community to elevate your career amidst boundless opportunities at RepStack.

About the role:

In this pivotal role, you will become a maestro of media buying, wielding your expertise to:

• Plan and Execute Campaigns: Develop, implement, and manage paid media campaigns on Meta (Facebook, Instagram) and Google Ads platforms.
• Optimize Performance: Continuously monitor and analyse campaign performance to maximize ROI, adjusting strategies and bids accordingly.
• Conduct Market Research: Identify target audiences and keep up with trends to ensure campaigns reach the right demographics.
• Budget Management: Allocate and manage advertising budgets efficiently across various campaigns to achieve optimal performance.
• Creative Collaboration: Work closely with the creative team to develop compelling ad creatives that drive engagement and conversions.
• Performance Reporting: Generate detailed reports on campaign performance, providing insights and recommendations for improvement.
• A/B Testing: Conduct A/B tests to determine the most effective ad creatives, targeting strategies, and bidding approaches.
• Audience Targeting: Utilize advanced targeting techniques to reach specific audience segments and improve campaign relevance.
• Stay Updated: Keep up-to-date with the latest industry trends, platform updates, and best practices to maintain a competitive edge.
• Collaborate with Stakeholders: Communicate effectively with internal teams and clients to align campaign strategies with business objectives.

Requirements:

• Bachelor's degree in Marketing, Advertising, or a related field.
• 2+ years experience in digital marketing or related field
• Proficiency in Google Ads, Facebook Ads, and programmatic ad platforms. (Certifications from GHL, Meta, and Google are a plus!)
• Strong analytical skills with the ability to interpret and leverage data insights.
• Excellent communication skills, capable of conveying complex strategies and campaign results with clarity and professionalism.
• A meticulous attention to detail, ensuring flawless campaign execution.

RepStack Perks: Level Up Your Remote Work Life!

Here’s why RepStack is your work-from-home dream come true:

Cutting Edge Payscale: We offer innovative pay scales that reward your hard work.

Bonus Bliss: On top of your base salary, our unique bonus structure allows you to earn client onboarding bonuses, retention bonuses, and regular bumps in pay for sticking with awesome clients.

Healthy & Happy: We care about your well-being! That's why we offer health insurance

Referral bonuses – because we take your input seriously

Growth & Recognition: Through bi-annual performance appraisals, we celebrate your achievements and help you level up your career with valuable feedback.

Here’s what you’ll need to unlock your Remote Magic:

• High-speed internet connection (minimum 50 Mbps to ensure seamless operations)
• Reliable laptop for efficient workflow
• Ergonomic workstation to enhance comfort and productivity
• A positive attitude to foster effective team collaboration

Ready to join the full-time work-from-anywhere quest? We're talking USA time zones (PCT, EST, MDT, you name it!).