Marketing and Brand Experience Executive

MicroAgility APAC; Islamabad; On-site; PKR 800,000 - 1,500,000; Full time

Job summary

MicroAgility APAC in Islamabad is seeking a hands-on Digital Marketing Specialist to own and optimize social media, copywriting and content strategies across platforms.

You will analyze performance, write compelling content for campaigns, emails, and website pages, conduct UX audits with designers, and collaborate with marketing and growth teams to stay ahead of trends.

Qualifications

• 2–3 years hands-on digital marketing experience.
• Proven copywriting and brand storytelling experience.
• Creative thinker with ability to generate original ideas and content.
• Strong understanding of Instagram, Facebook and LinkedIn algorithms and trends.
• Experience with analytics and tracking tools (GA, GTM, GSC, CRM, social analytics).
• Excellent communication and cross-team collaboration skills.

Responsibilities

• Own end-to-end social media management (content strategy, planning, creation, scheduling, optimization).
• Track performance, deliver monthly insights with growth recommendations.
• Write high-impact content for marketing, sales, brand narratives, website pages, and emails.
• Conduct website UI/UX audits and report findings to improve user experience.
• Support full-cycle email campaigns including content creation, setup and analysis.
• Collaborate with design, marketing, and growth teams on ideation and execution.
• Stay ahead of platform trends and digital best practices to evolve strategy.

Skills

Social media management

Copywriting

Content creation

Analytics tools

Cross-team collaboration

Creative thinking

Platform understanding

Tools

GA

Google Tag Manager

Google Search Console

CRM platforms

Social media analytics tools

Job description

Job Description

• Own end-to-end management of social media platforms (Instagram, Facebook, LinkedIn), including content strategy, planning, creation, scheduling, and performance optimization.
• Own performance tracking and reporting, delivering monthly insights with clear recommendations for growth and optimization.
• Write high-impact content across marketing, sales, brand narratives, website pages, and email campaigns.
• Conduct website UI/UX audits to identify experience gaps, prepare structured QA reports, and collaborate with designers and developers to improve user experience.
• Support and optimize full-cycle email campaigns including content creation, setup and performance analysis.
• Collaborate closely with internal design, marketing, and growth teams on content ideation, campaign planning, and execution.
• Stay ahead of platform trends, audience behavior, and digital best practices to continuously evolve strategy.

Requirements

• 2 - 3 years of hands-on experience in Digital Marketing.
• Proven experience in copywriting and brand storytelling.
• Creative thinking with the ability to generate original ideas and content.
• Strong understanding of social media platforms, algorithms, trends, and best practices (Instagram, Facebook, LinkedIn).
• Strong hands-on experience with analytics and tracking tools including GA, GTM, Google Search Console, CRM platforms, and social media analytics tools.
• Excellent communication and cross-team collaboration skills.