Assistant Director - Digital Marketing

Igate

Islamabad

On-site

PKR 1,800,000 - 3,000,000

Full time

11 days ago

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Benefits offered by this job

Fuel Allowance

Medical Insurance

Free Lunch Facility (In-house)

GYM Passport (Panel Gym's Free of Cost

Participatory Fund

Market Competitive Salary

Learning & Challenging WorkEnvironment

Amazing Work Culture

Paid Time off

Group Life Insurance

Maternity Leaves

Job summary

Igate seeks an experienced Assistant Director – Digital Marketing to spearhead the company’s digital marketing across paid, organic, email and affiliate channels. The role requires strategic direction, strong leadership, and performance-driven management to drive customer acquisition and revenue growth.

The candidate will oversee channel performance, provide data-driven insights, and collaborate with senior leadership to forecast and optimize marketing impact, ensuring alignment with business

Qualifications

Experience leading digital marketing across paid, organic, email and affiliate channels.
Ability to set KPI targets, budgets, ROI, ROAS, CAC, leads and conversions.
Lead campaign planning, optimization and performance improvement.

Responsibilities

Lead the digital marketing strategy across paid, organic, affiliate and email channels.
Collaborate with President to analyze data, performance and business results.
Provide data-driven insights, forecasts and recommendations for growth.
Develop and coach the digital marketing team for high performance.

Skills

Leadership

Strategic direction

Data-driven insights

A/B testing

Automation

AI tools

Digital marketing strategy

Cross-functional collaboration

Tools

AI tools

Job description

We are looking for an experienced and strategic Assistant Director – Digital Marketing to lead and oversee the organization's digital marketing function across Paid, Organic, Email, and Affiliate Marketing channels.

The successful candidate will be responsible for managing the overall digital marketing strategy, leading channel performance, driving customer acquisition and revenue growth, and ensuring that all digital marketing activities are aligned with the company's business objectives.

The Assistant Director will provide strategic direction and leadership to individuals for marketing channels, ensuring effective execution, performance optimization, cross-functional collaboration, and achievement of defined KPIs.

The role will work closely with the senior leadership to provide data-driven insights, marketing performance reports, forecasts, and recommendations for business growth.

Lead the overall digital marketing strategy across Paid, Organic, Affiliate, and Email Marketing.
Work closely with the President to analyze digital marketing data, performance, and business results.
Set and monitor KPIs, targets, budgets, ROI, ROAS, CAC, leads, conversions, and revenue.
Oversee campaign planning, execution, optimization, and performance improvement.
Drive SEO, paid advertising, email/CRM, affiliate marketing, lead generation, and customer acquisition.
Prepare weekly, monthly, and quarterly performance reports for the President.
Identify market trends, customer insights, performance gaps, and growth opportunities.
Lead A/B testing, conversion optimization, automation, AI tools, and digital innovation.
Ensure effective budget allocation and maximize marketing ROI.
Develop and coach the digital marketing team, ensuring strong performance and accountability.
Collaborate with other departments to align digital marketing with overall business objectives