Assistant Director - Digital Marketing

iGate Technologies Pakistan; Islamabad; On-site; PKR 3,000,000 - 6,000,000; Full time

Benefits offered by this job

Fuel Allowance

Medical Insurance

Free Lunch Facility (In-house)

GYM Passport (Panel Gym's Free of Cost

Participatory Fund

Market Competitive Salary

Learning & Challenging WorkEnvironment

Amazing Work Culture

Paid Time off

Group Life Insurance

Maternity Leaves and many more

Job summary

iGate Technologies Pakistan is seeking an experienced Assistant Director - Digital Marketing to lead the organization’s digital marketing function across Paid, Organic, Email, and Affiliate channels. The role works with senior leadership to drive customer acquisition, revenue growth and data-driven insights, ensuring strategies align with business objectives and deliver measurable KPI improvements.

You will mentor the marketing team, coordinate with product and sales, optimize ROIs, and stay

Qualifications

• Proven leadership of digital marketing teams and channels.
• Ability to analyze marketing data and report insights to senior leadership.
• Experience setting KPIs, budgets, ROI, and ROAS across multiple channels.
• Strong collaboration with cross-functional teams and executives.
• Experience with AI tools and marketing automation.

Responsibilities

• Lead the overall digital marketing strategy across Paid, Organic, Affiliate, and Email.
• Analyze data with the President; report performance and business results.
• Set and monitor KPIs, targets, budgets, ROI, ROAS, CAC, leads, conversions.
• Oversee campaign planning, execution, optimization, and performance improvement.
• Drive SEO, paid advertising, email/CRM, and customer acquisition.
• Prepare weekly, monthly, and quarterly performance reports for the President.
• Lead A/B testing, conversion optimization, automation and AI tools.
• Develop and coach the digital marketing team; ensure accountability.
• Collaborate with other departments to align with business objectives.

Skills

Leadership

Strategic thinking

Data analysis

Cross-functional collaboration

Digital marketing

Budget management

Tools

AI tools

Automation

CRM systems

Job description

We are looking for an experienced and strategic Assistant Director - Digital Marketing to lead and oversee the organization’s digital marketing function across Paid, Organic, Email, and Affiliate Marketing channels.

The successful candidate will be responsible for managing the overall digital marketing strategy, leading channel performance, driving customer acquisition and revenue growth, and ensuring that all digital marketing activities are aligned with the company’s business objectives.

The Assistant Director will provide strategic direction and leadership to individuals for marketing channels, ensuring effective execution, performance optimization, cross‑functional collaboration, and achievement of defined KPIs.

The role will work closely with the senior leadership to provide data‑driven insights, marketing performance reports, forecasts, and recommendations for business growth.

Requirements

• Lead the overall digital marketing strategy across Paid, Organic, Affiliate, and Email Marketing


• Work closely with the President to analyze digital marketing data, performance, and business results


• Set and monitor KPIs, targets, budgets, ROI, ROAS, CAC, leads, conversions, and revenue


• Oversee campaign planning, execution, optimization, and performance improvement


• Drive SEO, paid advertising, email/CRM, affiliate marketing, lead generation, and customer acquisition


• Prepare weekly, monthly, and quarterly performance reports for the President


• Identify market trends, customer insights, performance gaps, and growth opportunities


• Lead A/B testing, conversion optimization, automation, AI tools, and digital innovation


• Ensure effective budget allocation and maximize marketing ROI


• Develop and coach the digital marketing team, ensuring strong performance and accountability


• Collaborate with other departments to align digital marketing with overall business objectives

Benefits

• Fuel Allowance


• Medical Insurance


• Free Lunch Facility (In‑house)


• GYM Passport (Panel Gym's Free of Cost)


• Participatory Fund


• Market Competitive Salary


• Learning & Challenging Work Environment


• Amazing Work Culture


• Paid Time off


• Group Life Insurance


• Maternity Leaves and many more