Marketing Insights & Forecasting Lead

Systems Limited; Lahore; On-site; PKR 2,400,000 - 3,800,000; Full time

Job summary

Systems Limited is seeking a Marketing Information Manager to turn market, consumer, and business data into actionable insights that drive strategy and growth.

You will analyse internal and external data sources, develop forecasts, and create dashboards in Power BI to support planning and commercial decisions.

The role requires exceptional English communication, advanced Excel and Python skills, and collaboration with Marketing, Sales, Finance, Strategy teams.

Qualifications

• 5–6 years of relevant professional experience in marketing analytics, market intelligence, or related field.
• Strong ability to translate complex data into clear business insights and actionable recommendations.
• Experience working with multiple internal and external data sources.
• Excellent written and verbal communication skills in English.
• Experience working with cross-functional teams and senior stakeholders.

Responsibilities

• Analyze the relationship between socio-economic, market, consumer, and industry variables and their impact on business performance.
• Identify emerging market trends and shifts in consumer behaviour to support planning and decision-making.
• Develop short- and medium-term demand and sales forecasts and incorporate into planning.
• Produce dashboards and reports for management reviews and performance tracking.
• Collaborate with Marketing, Sales, Finance, and Strategy to translate insights into actions.

Skills

Data analysis

Forecasting

Stakeholder management

Storytelling

Education

Bachelor's or Master’s degree in Statistics / Data Science / Marketing

Tools

Power BI

Python

Excel

Job description

Systems Limited is seeking a Marketing Information Manager to turn market, consumer, and business data into actionable insights that drive strategy and growth.

You will analyse internal and external data sources, develop forecasts, and create dashboards in Power BI to support planning and commercial decisions.

The role requires exceptional English communication, advanced Excel and Python skills, and collaboration with Marketing, Sales, Finance, Strategy teams.