Marketing Lead - Confidential

Brickstech; Karachi Division; On-site; PKR 1,800,000 - 3,200,000; Full time

Job summary

Brickstech in Karachi, Pakistan is seeking an experienced Marketing Lead to develop and execute strategies that drive growth and strengthen our brand presence. This role leads campaigns across channels, mentors the marketing team, and collaborates with sales and product teams to ensure cohesive messaging.

You will analyze market trends, track performance metrics, and optimize initiatives to maximize lead generation and ROI in a fast-paced environment.

Qualifications

• 3-5 years of experience in a marketing role with leadership responsibilities.
• Proven track record in developing and implementing marketing strategies.
• Strong analytical skills to interpret data for decision-making.
• Excellent written and verbal communication skills.
• Experience with digital marketing tools and platforms.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong leadership and team management skills.

Responsibilities

• Develop and execute strategic marketing plans to achieve company objectives.
• Manage marketing campaigns across multiple channels to align with business goals.
• Analyze market trends and identify new opportunities for brand exposure and lead generation.
• Collaborate with the sales and product teams to ensure cohesive messaging and execution.
• Oversee the creation of marketing materials, including brochures, presentations, and digital content.
• Track and report on campaign performance metrics, suggesting improvements where necessary.
• Coordinate with external agencies and vendors to execute marketing initiatives.
• Conduct market research to gain insights into consumer behavior and preferences.
• Lead and mentor the marketing team, fostering a collaborative and innovative environment.

Skills

Leadership

Analytics

Digital marketing

Campaign management

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

Google Analytics

Social media platforms

Job description

Job Overview

We are seeking an experienced and dynamic Marketing Lead to join our team. As a Marketing Lead, you will be responsible for developing and implementing marketing strategies that drive growth and enhance our brand presence. You will lead marketing campaigns, evaluate marketing performance metrics, and collaborate with internal teams to optimize campaigns and identify growth opportunities.

Key Responsibilities

• Develop and oversee the execution of strategic marketing plans to achieve company objectives.
• Manage marketing campaigns across multiple channels to ensure they align with business goals.
• Analyze market trends and identify new opportunities for brand exposure and lead generation.
• Collaborate with the sales and product teams to ensure cohesive messaging and execution.
• Oversee the creation of marketing materials, including brochures, presentations, and digital content.
• Track and report on campaign performance metrics, suggesting improvements where necessary.
• Coordinate with external agencies and vendors to execute marketing initiatives.
• Conduct market research to gain insights into consumer behavior and preferences.
• Lead and mentor the marketing team, fostering a collaborative and innovative environment.

Requirements

• 3-5 years of experience in a similar marketing role with leadership responsibilities.
• Proven track record in developing and implementing successful marketing strategies.
• Strong analytical skills and ability to interpret data to inform decision-making.
• Excellent written and verbal communication skills.
• Experience with digital marketing tools and platforms.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong leadership and team management skills.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proficiency in marketing software and tools (e.g., CRM systems, Google Analytics, social media platforms).
• Ability to work on-site as a full-time team member and adapt to a fast-paced work environment.

This opportunity is ideal for a self-motivated individual with a passion for driving business success through innovative marketing strategies. Join our team and help shape the future of our brand.