Marketing Data & Planning -Business Analyst

Systems Limited; Lahore; On-site; PKR 1,562,000 - 2,678,000; Full time

Job summary

Systems Limited in Pakistan is seeking a Business Analyst – Marketing Data & Analytics with 5–7+ years’ experience to bridge marketing and data teams. You will translate business problems into data requirements, define KPIs and business rules, and validate data quality while collaborating across Marketing, Commercial, Analytics and IT.

You’ll perform SQL-based analysis, support UAT, and ensure deliverables meet business needs.

Qualifications

• 5–7+ years’ experience as a Business Analyst.
• Strong CPG/FMCG/Retail and Marketing Analytics exposure.
• Excellent communication and stakeholder management skills.
• Experience defining KPIs, business rules and data quality.
• Proficient in SQL for data querying, validation, and analysis.

Responsibilities

• Translate business problems into data requirements and functional specs.
• Define KPIs and business rules, ensuring data quality and governance.
• Perform SQL-based analysis, validation, and reporting.
• Support UAT and collaborate with Marketing, Commercial, Analytics and Data teams.

Skills

5–7+ years of experience as a Business

SQL

Marketing Analytics

KPI definition

UAT

Stakeholder management

Data analysis

Communication skills

Education

Bachelor’s or Master’s degree in Business Administration or related field

Job description

Systems Limited is hiring a Business Analyst – Marketing Data & Analytics (5–7+ years’ experience) with strong expertise in CPG/FMCG/Retail and Marketing Analytics. The role involves working closely with Marketing, Commercial, Analytics, and Data teams to understand business problems, translate them into clear data and functional requirements, define KPIs and business rules, perform SQL-based analysis and validation, and support UAT.

Requirements

• 5–7+ years of experience as a Business Analyst
• Strong CPG/FMCG/Retail domain experience
• Marketing Analytics exposure across Paid Media, Digital/Web, SEO, CRM/Loyalty, Campaigns, Consumer Engagement, or Retail/Trade Marketing
• Strong understanding of datasets, facts/dimensions, data grain, KPIs, joins, business rules, and data quality
• Comfortable with SQL for querying, joining, aggregating, and validating data
• Strong requirements gathering, business analysis, KPI definition, and UAT skills
• Excellent communication and stakeholder management skills

Qualification

• Bachelor’s or Master’s degree in Business Administration, Marketing, Data Analytics, Computer Science, Information Systems, Statistics, Economics, or a related field
• Relevant certifications in Business Analysis, Data Analytics, SQL, or Marketing Analytics will be an added advantage
• Strong analytical and problem-solving skills with the ability to bridge business and technical teams

Location: Karachi/Lahore/Islamabad