Senior Marketing Data & Analytics Business Analyst

Systems Limited; Lahore; On-site; PKR 1,562,000 - 2,678,000; Full time

Job summary

Systems Limited in Pakistan is seeking a Business Analyst – Marketing Data & Analytics with 5–7+ years’ experience to bridge marketing and data teams. You will translate business problems into data requirements, define KPIs and business rules, and validate data quality while collaborating across Marketing, Commercial, Analytics and IT.

You’ll perform SQL-based analysis, support UAT, and ensure deliverables meet business needs.

Qualifications

• 5–7+ years’ experience as a Business Analyst.
• Strong CPG/FMCG/Retail and Marketing Analytics exposure.
• Excellent communication and stakeholder management skills.
• Experience defining KPIs, business rules and data quality.
• Proficient in SQL for data querying, validation, and analysis.

Responsibilities

• Translate business problems into data requirements and functional specs.
• Define KPIs and business rules, ensuring data quality and governance.
• Perform SQL-based analysis, validation, and reporting.
• Support UAT and collaborate with Marketing, Commercial, Analytics and Data teams.

Skills

5–7+ years of experience as a Business

SQL

Marketing Analytics

KPI definition

UAT

Stakeholder management

Data analysis

Communication skills

Education

Bachelor’s or Master’s degree in Business Administration or related field

Job description

Systems Limited in Pakistan is seeking a Business Analyst – Marketing Data & Analytics with 5–7+ years’ experience to bridge marketing and data teams. You will translate business problems into data requirements, define KPIs and business rules, and validate data quality while collaborating across Marketing, Commercial, Analytics and IT.

You’ll perform SQL-based analysis, support UAT, and ensure deliverables meet business needs.