Consumer Insights Strategist (Data & Forecasting)

Systems Limited; Lahore; On-site; PKR 893,000 - 1,562,000; Full time

Job summary

Systems Limited is seeking a Consumer Insights Executive to support the Insights & Foresights team with robust data analysis and reporting. The role focuses on data integration, analysis execution, and project coordination to support business understanding of consumer behavior, category performance, and competitive trends—particularly within New Categories.

By consolidating data from traditional research, digital analytics, and internal sources, the Executive will provide essential analytical

Qualifications

• Degree in Marketing, Business Administration, Social Sciences, Analytics or related field.
• 2-3 years of experience in market research, consumer insights or business analytics.
• Strong analytical and quantitative skills with ability to manage large datasets.
• Proficiency in Excel and PowerPoint with data-driven storytelling.
• Understanding of basic research methodologies and digital analytics familiarity.

Responsibilities

• Collect, clean, and integrate data from multiple sources to create unified datasets.
• Lead data management and governance for Analytics, ensuring key data points are available.
• Maintain a central repository of consumer and competitor data for cross-market use.
• Identify basic process or reporting improvements to improve accuracy and efficiency.
• Execute performance tracking and prepare dashboards summarizing trends.
• Support market and portfolio dynamics analysis to define contestable vapor markets by country.
• Assist in forecasting inputs for Glidepath and long-range planning.
• Support execution of business cases and quarterly insights reviews.
• Coordinate with cross-functional teams for large scale projects.
• Summarize findings from multiple sources to support insights and presentations.

Skills

Analytical thinking

Quantitative skills

Data interpretation

Communication

Project coordination

Education

Marketing

Business Administration

Social Sciences

Analytics

Tools

Excel

PowerPoint

Job description

Systems Limited is seeking a Consumer Insights Executive to support the Insights & Foresights team with robust data analysis and reporting. The role focuses on data integration, analysis execution, and project coordination to support business understanding of consumer behavior, category performance, and competitive trends—particularly within New Categories.

By consolidating data from traditional research, digital analytics, and internal sources, the Executive will provide essential analytical