Consumer Insights Executive

Systems Limited; Lahore; On-site; PKR 893,000 - 1,674,000; Full time

Job summary

Systems Limited is looking for a Consumer Insights Executive to support the Insights & Foresights team with robust data analysis, reporting, and actionable insights on consumer behavior, category performance, and competitive trends.

The role blends data integration from traditional research, digital analytics, and internal performance sources to underpin business planning, performance reviews, and long-range forecasting for New Categories.

Qualifications

• Degree in Marketing, Business Administration, Social Sciences, Analytics or related field.
• At least 2-3 years prior experience in market research / consumer insights / analytics.
• Strong quantitative skills and ability to manage large datasets.
• Proficiency in Excel and PowerPoint.
• Knowledge of basic research methodologies (tracking, incidence, equity) and familiarity with digital analytics data.
• High attention to detail and ability to meet deadlines.
• Strong written and verbal communication skills.

Responsibilities

• Collect, clean, and integrate data from multiple sources to create unified performance datasets.
• Lead data management and governance for the Analytics team.
• Assist in maintaining a central repository of consumer and competitor data.
• Identify basic process or reporting improvements to enhance analytical accuracy and efficiency.
• Execute regular performance tracking and prepare dashboards or reports summarizing key trends.
• Support analysis of market and portfolio dynamics to define the contestable vapor market for each country.
• Assist in preparing forecasts and inputs for long-range planning (Glidepath).
• Support the execution of business cases and quarterly insights reviews.
• Coordinate with DRBU I&F and cross-functional teams for large scale projects.
• Compile and summarize findings from multiple research sources to support insights generation.

Skills

Data analysis

Analytical thinking

Excel

PowerPoint

Data governance

Data integration

Project coordination

Written and verbal communication

Attention to detail

Education

Marketing

Business Administration

Social Sciences

Analytics

Tools

Excel

PowerPoint

Job description

Systems Limited is looking for Consumer Insights Executive. Consumer Insights Executive (Analytics) supports Insights & Foresights (I&F) team in delivering accurate, timely, and actionable insights through robust data analysis and reporting. The role focuses on data integration, analysis execution, and project coordination to support business understanding of consumer behavior, category performance, and competitive trends—particularly within New Categories.

By consolidating and analyzing data from traditional research, digital analytics, and internal performance sources, the Executive will provide essential analytical support that underpins business planning, performance reviews, and long-range forecasting.

PRINCIPAL ACCOUNTABILITIES:

• Collect, clean, and integrate data from multiple sources such as track, incidence, digital, online listings, and internal sales to create unified performance datasets.
• Lead the overall data management and governance for the Analytics team, ensuring all key data points are readily available and updated.
• Assist in maintaining a central repository of consumer and competitor data to improve consistency and accessibility across markets.
• Identify basic process or reporting improvements to enhance analytical accuracy and efficiency.
• Execute regular performance tracking and prepare dashboards or reports summarizing key consumer, category, and competitor trends.
• Support analysis of market and portfolio dynamics (e.g., nicotine strength, flavors, pricing) to define the contestable vapor market for each country.
• Assist in preparing forecasts and inputs for long-range planning (Glidepath), including consumer incidence, category volume, and portfolio performance.
• Support the execution of business cases and quarterly insights reviews.
• Coordinate with DRBU I&F as well as cross-functional teams for large scale projects.
• Compile and summarize findings from multiple research sources to support insights generation and management presentations.

ADDITIONAL INFORMATION

• Degree in Marketing, Business Administration, Social Sciences, Analytics or related field.
• At least 2-3 years prior experience within a similar role – market research / consumer insights / business analytics
• Strong analytical and quantitative skills, with the ability to manage and interpret large datasets.
• Proficiency in Microsoft Excel and PowerPoint.
• Understanding of basic research methodologies (tracking, incidence, equity).
• Familiarity with digital analytics data (e.g., Search, Sentiment Analysis, Digital Listings).
• High attention to detail, accuracy, and data validation.
• Strong organizational skills and ability to manage multiple priorities with tight deadlines.
• Effective written and verbal communication skills.

Desirable Requirement:

• Experience in client side (commercial) insights / digital marketing / digital analytics or research agencies