Marketing Insights and Forecasting Lead

Systems Limited; Lahore; On-site; PKR 2,500,000 - 4,200,000; Full time

Job summary

Systems Limited is seeking a Marketing Information Manager to deliver actionable market, consumer, and business insights to guide strategic decisions, demand planning, and growth. The role emphasizes translating complex data into clear insights and actions for senior stakeholders.

The candidate will analyse internal and external data, identify trends, develop forecasts, and provide reporting to support planning and reviews across Marketing, Sales, Finance, and Strategy teams.

Qualifications

• 5–6 years of experience in marketing analytics, market intelligence, business analytics, demand planning, or related field.
• Strong data analysis, interpretation, and insight generation.
• Experience in marketing, commercial, market research or business intelligence environments.

Responsibilities

• Analyse relationships between socio-economic, market, consumer and industry variables and their impact on business performance.
• Identify market trends and shifts in consumer behaviour to support planning and decision-making.
• Develop long-term forecasts to support pricing, commercial, and strategic recommendations.
• Prepare dashboards and analytical materials for management reviews.
• Collaborate with Marketing, Sales, Finance, Strategy to translate insights into actions.

Skills

Excel

Python

Power BI

Forecasting

Communication

Cross-functional collaboration

Education

Bachelor's or Master's in Statistics/Business Analytics/Marketing/Economics/Data Science/related

Tools

Excel

Power BI

Python

Job description

Systems Limited is seeking a Marketing Information Manager to deliver actionable market, consumer, and business insights to guide strategic decisions, demand planning, and growth. The role emphasizes translating complex data into clear insights and actions for senior stakeholders.

The candidate will analyse internal and external data, identify trends, develop forecasts, and provide reporting to support planning and reviews across Marketing, Sales, Finance, and Strategy teams.