Marketing Information Manager

Systems Limited; Lahore; On-site; PKR 2,500,000 - 4,200,000; Full time

Job summary

Systems Limited is seeking a Marketing Information Manager to deliver actionable market, consumer, and business insights to guide strategic decisions, demand planning, and growth. The role emphasizes translating complex data into clear insights and actions for senior stakeholders.

The candidate will analyse internal and external data, identify trends, develop forecasts, and provide reporting to support planning and reviews across Marketing, Sales, Finance, and Strategy teams.

Qualifications

• 5–6 years of experience in marketing analytics, market intelligence, business analytics, demand planning, or related field.
• Strong data analysis, interpretation, and insight generation.
• Experience in marketing, commercial, market research or business intelligence environments.

Responsibilities

• Analyse relationships between socio-economic, market, consumer and industry variables and their impact on business performance.
• Identify market trends and shifts in consumer behaviour to support planning and decision-making.
• Develop long-term forecasts to support pricing, commercial, and strategic recommendations.
• Prepare dashboards and analytical materials for management reviews.
• Collaborate with Marketing, Sales, Finance, Strategy to translate insights into actions.

Skills

Excel

Python

Power BI

Forecasting

Communication

Cross-functional collaboration

Education

Bachelor's or Master's in Statistics/Business Analytics/Marketing/Economics/Data Science/related

Tools

Excel

Power BI

Python

Job description

Systems Limited is looking for a Marketing Information Manager to join our team. The role will be responsible for providing actionable market, consumer, and business insights to support strategic decision-making, demand planning, and commercial growth.

The ideal candidate will combine strong analytical capabilities with commercial understanding and the ability to translate complex data into clear insights, recommendations, and business actions.

Role Summary

The Marketing Information Manager will support key strategic business decisions by providing a clear understanding of the drivers contributing to short-term and long-term business growth.

The role will be responsible for analysing internal and external data sources, identifying market and consumer trends, developing forecasts, and providing actionable insights to support business planning and commercial decisions.

The role will also manage comprehensive reporting and performance reviews, ensuring that key stakeholders have timely visibility of business performance, emerging trends, risks, opportunities, and recommended actions.

Key Responsibilities / Accountabilities

• Analyse the relationship between socio-economic, market, consumer, and industry variables and their impact on business performance and category dynamics.
• Identify emerging market trends, shifts in consumer behaviour, and industry developments to support business planning and decision-making.
• Understand the key factors driving business performance and incorporate these into short- and medium-term demand and sales planning.
• Analyse the impact of internal and external factors and develop long-term forecasts to support pricing, commercial, and strategic business recommendations.
• Conduct detailed market and performance analysis to identify trends, opportunities, risks, and areas requiring corrective action.
• Proactively leverage available internal and external data sources to investigate key business questions and provide meaningful insights.
• Analyse competitor performance, market activity, and positioning to support strategic and tactical decision-making.
• Develop industry analysis, market trends, market share, and volume projections, including scenario development and sensitivity analysis.
• Support the development of business scenarios and forecasts for annual and long-term planning cycles.
• Provide insights to support marketing strategy, campaign planning, market activation, and commercial priorities.
• Prepare high-quality presentations, dashboards, and analytical materials for management and stakeholder reviews.
• Manage regular reporting deliverables, providing a comprehensive and dynamic view of business performance against agreed targets and key metrics.
• Develop clear narratives around business performance, highlighting key performance drivers, future risks, opportunities, and recommended actions.
• Communicate business insights effectively to senior stakeholders and cross-functional teams through monthly, quarterly, and ad-hoc business reviews.
• Support demand planning teams with forecast uploads, reporting, data validation, and analysis across relevant internal systems.
• Ensure timely and accurate delivery of monthly, annual, and ad-hoc planning and reporting requirements.
• Collaborate closely with Marketing, Sales, Finance, Strategy, and other cross-functional teams to ensure insights are translated into actionable business recommendations.
• Continuously identify opportunities to improve reporting, analytics, forecasting processes, and the use of data within the organization.
• Experience, Skills & Knowledge

Experience Required

5–6 years of relevant professional experience in marketing analytics, market intelligence, business analytics, demand planning, commercial analytics, or a related field.

Strong experience in data analysis, interpretation, and insight generation.

Previous experience working in a marketing, commercial, market research, or business intelligence environment.

Experience working with multiple internal and external data sources.

Strong ability to translate complex data into clear business insights and actionable recommendations.

Ability to combine an analytical mindset with creative and structured problem-solving.

Strong written and verbal communication skills in English.

Experience working with cross-functional teams and senior stakeholders.

Technical / Functional / Leadership Skills

• Advanced proficiency in Microsoft Excel, including data analysis, modelling, forecasting, and scenario planning.
• Hands-on experience with Python for data analysis, automation, and process optimization.
• Strong working knowledge of Power BI, including dashboard development, data visualization, and reporting.
• Strong analytical and critical-thinking capabilities.
• Excellent presentation and storytelling skills, with the ability to communicate data-driven insights to both technical and non-technical stakeholders.
• Strong understanding of forecasting, trend analysis, market analysis, and business performance measurement.
• Ability to manage multiple priorities and deliver high-quality outputs within deadlines.
• Strong stakeholder management and cross-functional collaboration skills.
• Education / Qualifications / Certifications
• Bachelor's or Master's degree preferably in Statistics, Business Analytics, Marketing, Economics, Data Science, Business Administration, or a related discipline.

Beneficial

• Strong understanding of multiple industries, categories, and market dynamics.
• Understanding of integrated business planning and forecasting processes.
• Strong commercial acumen and understanding of business drivers.
• Experience working with large and complex datasets.
• Experience in developing management dashboards and executive-level reporting.
• Knowledge of market research methodologies and external market data sources.
• Experience using advanced analytics to identify trends, opportunities, and business risks.