Head of Marketing - Apparel & Omnichannel Growth

Sperton Global AS; Karachi Division; On-site; PKR 4,000,000 - 8,000,000; Full time

Job summary

Sperton Pakistan is seeking an experienced Head of Marketing for an apparel retail brand. You will define and execute 360-degree strategies to boost brand awareness, customer acquisition, and revenue across stores and online channels.

You will lead omni-channel campaigns, manage performance budgets, drive CRM programs, and coordinate influencer/PR initiatives to position the brand at the forefront of fashion trends.

Qualifications

• Minimum 5 years of progressive marketing experience in apparel/fashion retail.
• Bachelor’s or Master’s degree in marketing or related field.
• Deep knowledge of paid, social, and email marketing channels and CRM tools.

Responsibilities

• Define, develop, and execute 360-degree marketing strategies for brand awareness and revenue growth.
• Lead omni-channel campaigns across retail stores and e-commerce.
• Oversee budgets for performance marketing to optimize ROAS and LTV.
• Collaborate with operations for in-store activations and promotions.
• Manage influencer, PR, and affiliate programs to elevate brand image.
• Drive CRM and loyalty programs to boost repeat purchases.
• Analyze KPIs and ROI to report insights to C-suite.

Skills

Leadership

Budget management

Strategic thinking

Creative direction

Education

Bachelor’s or Master’s in Marketing / Business Admin / Media

Tools

Meta Ads Manager

Google Ads

GA4

Shopify/Magento marketing

CRM platforms (Klaviyo, HubSpot)

Job description

Sperton Pakistan is seeking an experienced Head of Marketing for an apparel retail brand. You will define and execute 360-degree strategies to boost brand awareness, customer acquisition, and revenue across stores and online channels.

You will lead omni-channel campaigns, manage performance budgets, drive CRM programs, and coordinate influencer/PR initiatives to position the brand at the forefront of fashion trends.