Marketing Data Analyst

Global Rescue; Islamabad; On-site; PKR 1,000,000 - 1,800,000; Full time

Job summary

Global Rescue is seeking a Marketing Data Analyst to consolidate data from multiple sources and drive data-driven marketing actions. The role requires collaboration with teams across departments and time zones to improve targeting and campaign effectiveness.

The ideal candidate has a marketing background and strong analytics, with experience in AI tools and MMM modeling. Excellent English communication and proactive attention to detail are essential for success in this global team.

Qualifications

• Bachelor’s degree in marketing; background in Mathematics and Statistics preferred.
• Strong analytical and research skills.
• Foundational geographical and geopolitical knowledge.
• Experience with AI tools; advanced Microsoft Excel skills.
• Strong analytical and research abilities; MMM modeling a big plus.
• Excellent verbal and written communication skills in international English.
• Proactive with attention to detail and follow-through.

Responsibilities

• Suggest data-driven marketing actions and optimizations based on analysis.
• Present data findings and conclusions to a range of company employees.
• Research data repositories to gather meaningful data.
• Use AI to build data models.
• Update incomplete and outdated data.
• Ensure high data quality with Campaign Managers.
• Develop and run regular data health check reports.
• Assist with other tasks as necessary.

Skills

Analytical skills

Excel

AI tools

MMM modeling

Geopolitical knowledge

English communication

Communication skills

Education

Bachelor's degree in Marketing

Job description

COMPANY DESCRIPTION

Global Rescue is a worldwide provider of integrated medical, security, intelligence and crisis response services to corporations, governments, and consumers. Founded in 2004 in partnership with Johns Hopkins Medicine, Global Rescue’s unique operational model provides best-in-class services that identify, monitor, and respond to threats and emergencies. Global Rescue has provided medical, security, and evacuation support to clients during every globally significant crisis of the last decade, including: the Arab Spring; the Japanese tsunami; the Haitian earthquake; Georgia’s invasion by Russia; and the Mumbai terrorist attacks. Global Rescue maintains redundant Operations Centers and office facilities in Boston, Massachusetts, Lebanon, New Hampshire; Islamabad, Pakistan; and Bangkok, Thailand. For more information, please see www.globalrescue.com.

Role Overview

Global Rescue has data about our marketing efforts in multiple formats, in multiple places, from multiple sources and of multiple levels of quality. The role of the Marketing Data Analyst is to bring all that data together for the purpose of suggesting data-driven, evidence-based actions to make our marketing more effective. This is a new role within our globally diverse marketing team, though it will require collaboration with Global Rescue employees across multiple departments and time zones.

Responsibilities

• Suggest new marketing actions and optimizations based on sound data-driven analysis.
• Present data findings and analytical conclusions on the range of company employees.
• Research different data repositories on the internet to gather needed and meaningful data.
• Use AI to build data models.
• Update incomplete and outdated data.
• Take responsibility to ensure highest level of data quality by working with Campaign Managers.
• Develop and run regular reports that help in data health check and its management.
• Assist with various other tasks as necessary.

Qualifications

• Bachelor’s degree in marketing, a background in Mathematics and Statistics preferred

Strong analytical and research skills.

• Possesses at least a sound foundation of geographical and geopolitical knowledge.
• Experience working with AI tools; advanced Microsoft Excel skills.
• Strong analytical and research abilities; experience with MMM modeling a big plus.
• Excellent verbal and written communication skills in international English.
• Proactive, with attention to detail and follow-through.

Location:

Islamabad, Pakistan

Compensation:

Salary based on experience