Marketing Analyst

Telerelation LLC; Islamabad; On-site; PKR 1,339,000 - 2,009,000; Full time

Job summary

Telerelation is seeking a creative and growth-focused Marketing Analyst to lead the marketing strategy for Poncho.pk, one of Pakistan’s fastest-growing sports-tech platforms. Poncho.pk enables players to discover, book, and play sports while building the country’s largest social network for athletes.

As Marketing Analyst, you will drive user acquisition, engagement, and brand positioning across digital and on-ground channels.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 2–3+ years of marketing experience in tech, startups, or consumer brands.
• Strong grasp of digital and performance marketing strategies.
• Hands-on experience with social media management and paid campaigns.
• Proficiency with Google Analytics and Meta Business Suite.
• Excellent content writing and communication skills.
• Creative thinker with ability to execute ideas.
• Fast-paced, ownership-driven environment.
• Interest in sports and community platforms is preferred.

Responsibilities

• Develop growth-focused marketing plans aligned with product goals.
• Plan campaigns to increase app downloads, bookings, retention and engagement.
• Own Poncho.pk social channels with regular, high-quality content.
• Plan and execute paid and organic campaigns across Meta and Google.
• Collaborate with Product Manager to market new features and events.
• Promote player profiles, memberships, and loyalty programs.
• Track KPIs (CAC, engagement, conversions) and optimize campaigns.
• Coordinate with facilities, influencers, and community leaders to expand brand reach.
• Ensure consistent brand voice across touchpoints.

Skills

Digital marketing

Performance marketing

Social media

Paid advertising

Analytics tools

Content writing

Communication

Ownership

Sports interest

Education

Bachelor’s degree in Marketing, Business Administration, Media Sciences, or related field

Tools

Google Analytics

Meta Business Suite

Meta Ads

Google Ads

Job description

Join our innovative Operations team today!

Job Schedule: Full-time (On-site)

Job Level:L2

Company: Telerelation

Job Summary

Telerelation is seeking a creative and growth-focused Marketing Analyst to lead the marketing strategy for our product Poncho.pk, one of Pakistan’s fastest-growing sports-tech platforms. Poncho.pk enables players to discover, book, and play sports while building the country’s largest social network for athletes. As Marketing Analyst, you will drive user acquisition, engagement, and brand positioning across digital and on-ground channels. You will work closely with the Product Manager to align marketing campaigns with feature launches, community initiatives, and SaaS offerings for facilities. This is a high-ownership, in-house role where you will help scale Poncho’s growth and shape the future of sports engagement in Pakistan.

Key Responsibilities

• Develop and implement growth-focused marketing plans aligned with product and business goals.
• Plan campaigns to increase app downloads, bookings, retention, and community participation.
• Own and grow Poncho.pk’s social channels through regular, high-quality postings and engaging content.
• Plan and execute paid and organic campaigns across Meta, Google, and other relevant platforms.
• Collaborate with the Product Manager to market new features, leagues, tournaments, and community tools.
• Promote player profiles, badges, memberships, loyalty programs, and events.
• Track KPIs (CAC, engagement, conversions, retention) and continuously optimize campaigns.
• Work with sports facilities, influencers, and community leaders to expand brand reach
• Ensure Brand Consistency: Maintain a strong and consistent brand voice across all touch points.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Media Sciences, or a related field.
• 2-3+ years of relevant marketing experience, preferably in tech, startups, or consumer brands.
• Strong understanding of digital marketing and performance marketing strategies.
• Hands-on experience with social media management and paid advertising platforms (Meta Ads, Google Ads, etc.).
• Proficiency in analytics tools such as Google Analytics and Meta Business Suite.
• Strong content writing and communication skills.
• Creative mindset with the ability to execute ideas effectively.
• Ability to work in a fast-paced environment with strong ownership and accountability.
• Interest in sports and community-based platforms is highly preferred.

About Us

Telerelation is a global engineering and remote-services company delivering intelligent, scalable solutions across software, data, mechanical, electrical, and civil domains. We help organizations thrive by combining deep technical expertise with clear, honest communication and a commitment to doing what’s right. Guided by our core values, we focus on delivering excellence with empathy and fairness. Every project we take on is approached with ownership, care, and the drive to create meaningful impact for our clients.

Our Team

We are a team of thoughtful problem-solvers who lead with empathy, fairness, honesty, and ownership — values that shape how we work, collaborate, and grow. We foster an environment where curiosity is encouraged, learning is continuous, and every individual feels trusted and supported. Whether you’re beginning your journey or bringing seasoned experience, you’ll find a culture that respects your voice, challenges you to excel, and celebrates your contributions.