Marketing Data Analyst — Data-Driven Insights & AI Models

Global Rescue; Islamabad; On-site; PKR 1,000,000 - 1,800,000; Full time

Job summary

Global Rescue is seeking a Marketing Data Analyst to consolidate data from multiple sources and drive data-driven marketing actions. The role requires collaboration with teams across departments and time zones to improve targeting and campaign effectiveness.

The ideal candidate has a marketing background and strong analytics, with experience in AI tools and MMM modeling. Excellent English communication and proactive attention to detail are essential for success in this global team.

Qualifications

• Bachelor’s degree in marketing; background in Mathematics and Statistics preferred.
• Strong analytical and research skills.
• Foundational geographical and geopolitical knowledge.
• Experience with AI tools; advanced Microsoft Excel skills.
• Strong analytical and research abilities; MMM modeling a big plus.
• Excellent verbal and written communication skills in international English.
• Proactive with attention to detail and follow-through.

Responsibilities

• Suggest data-driven marketing actions and optimizations based on analysis.
• Present data findings and conclusions to a range of company employees.
• Research data repositories to gather meaningful data.
• Use AI to build data models.
• Update incomplete and outdated data.
• Ensure high data quality with Campaign Managers.
• Develop and run regular data health check reports.
• Assist with other tasks as necessary.

Skills

Analytical skills

Excel

AI tools

MMM modeling

Geopolitical knowledge

English communication

Communication skills

Education

Bachelor's degree in Marketing

Job description

Global Rescue is seeking a Marketing Data Analyst to consolidate data from multiple sources and drive data-driven marketing actions. The role requires collaboration with teams across departments and time zones to improve targeting and campaign effectiveness.

The ideal candidate has a marketing background and strong analytics, with experience in AI tools and MMM modeling. Excellent English communication and proactive attention to detail are essential for success in this global team.