Marketing Analyst (Reporting & Analysis)

ibex. Pakistan; Lahore; On-site; PKR 1,200,000 - 2,200,000; Full time

Job summary

ibex. Pakistan is seeking a data and analytics professional to manage Sierra AI Bot performance, build dashboards, and maintain Salesforce data accuracy from its Lahore offices. You will conduct deep-dive analyses, monitor marketing touchpoints, and provide actionable insights to optimize lead and conversion volumes.

Proficiency in Excel, SQL, and BI tools is essential. The role emphasizes cross-functional alignment with Sales Ops, Telecom, Finance, and Tech teams to standardize reporting and

Qualifications

• Minimum Bachelors in Computer Science or Business Administration (Required).
• Masters in CS or Business (Preferred).
• 1-2 yrs with reputable firm (Required).
• 1 year experience / technical know-how of digital media platforms (Preferred).
• Strong Reporting & Analysis Skills.
• Expertise in MS Excel, Data Studio, Power BI, Other Data Tools, Google Ads, Bing Ads, Meta Ads, MS Excel, Google Sheets, Google Analytics.

Responsibilities

• Manage and analyze Sierra AI Bot performance including Call Volumes, Transfers, Intents, Monitors, Close Rates, RGUs and overall conversion performance.
• Develop and maintain Sierra reporting dashboards and insights to track trends and support bot optimization.
• Maintain & Update Salesforce data for high accuracy.
• Design and build automated daily, weekly, and monthly performance reports and interactive dashboards for marketing metrics.
• Monitor Marketing progression through TFN, Zip wise and other touchpoints and prepare data-driven feedback.
• Execute deep-dive quantitative analysis to investigate performance anomalies and affiliate performance.
• Perform routine data audits within Salesforce to update missing Adcosts and pricing discrepancies.
• Analyze Sierra AI campaign model and advise on optimization for future lead and conversion volumes.
• Present complex data insights through clear visual reports for management decisions.
• Maintain SOPs, metric definitions, and reporting & analysis workflows.

Skills

Reporting

Data analysis

SQL

Communication

Education

Bachelor's in CS/Business Administration

Masters in CS/Business (Preferred)

Tools

Salesforce

MS Excel

Google Data Studio

Power BI

Google Analytics

Google Sheets

SQL

Job description

• Manage and analyize Sierra AI Bot performance including Call Volumes, Transfers, Intents, Monitors, Close Rates, RGUs and overall conversion Performance
• Develop and maintain Sierra reporting dashboards and insights to track trends, identify performance gaps and support ongoing bot optimization and business decisions
• Maintain & Update Salesforce data to ensure high data accuracy
• Design and build automated daily, weekly, and monthly performance reports and interactive dashboards for key marketing metrics
• Monitor Marketing progression through TFN, Zip wise and other touch points and prepare feedback with data driven approach.
• Execute deep-dive quantitative analysis to investigate performance anomalies, lead response times and affiliate performance
• Perform routine data audits within Salesforce to update missing Adcosts, missing pricing update and correct discrepancies
• Analyze Sierra AI campaign model and give feedback on optimizing for future lead and conversion volumes.
• Present complex data insights through clear visual reports and summaries for management decision-making
• Maintain standard operating procedures (SOPs), metric definition guides and reporting & analysis workflows
• Profiecincy in Microsoft Excel, SQL, Excel and other BI tools
• Marketing Data Extraction & Analysis Paid & Organic
• Cross-Functional Alignment with other teams that includes Sales Operations, Telecom, Finance & Tech to align reporting metrics & other standards

Qualifications

• Minimum Bachelors in Computer Science or Business Administration. (Required)
• Masters in Computer Science or Business(Preferred)
• 1-2 yrs with reputable firm (Required)
• 1 year experience / technical know-how of digital media platforms (Preferred)
• Strong Reporting & Analysis Skills
• Expertise in MS Excel, Data Studio, Power BI, Other Data Tools, Google Ads, Bing Ads, Meta Ads MS Excel, Google Sheets,Google Analytics