Marketing Analyst

ibex; Lahore; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

ibex is seeking a detail-oriented Marketing Insights Associate to support Organic, Paid and SEO campaigns. The role involves researching market data, analyzing trends, and preparing reports to guide strategic decisions. Strong writing skills and familiarity with digital marketing tools are essential.

The candidate will contribute to social media content, campaign ideas, and market intelligence for weekly and quarterly outputs in a fast-paced environment.

Qualifications

• Requires a bachelor's degree in social sciences, marketing or a related field.

Responsibilities

• Job responsibilities include conducting market research, analyzing data, preparing reports, and staying up-to-date on industry trends.

Skills

Content writing

Data analysis

Verbal & written communication

Social media management

Branding

Data visualization

Research

Education

Bachelor's degree in social sciences

Bachelor's degree in marketing/management sciences/English literature/BBA/mass communications

Tools

Data analysis tools

Job description

About the Role

The objective of this position is to support our Digital Marketing Teams in their Organic, Paid and SEO campaigns. This position involves content writing, researching and analyzing market data, identifying trends, and providing insights to support strategic decision-making. It requires strong analytical skills, written communication, and tech-savviness in a fast-paced environment.

Responsibilities

• Job responsibilities include conducting market research, analyzing data, preparing reports, and staying up-to-date on industry trends.


• Conduct online and database research to gather market data.


• Analyze competitor activity and identify key trends.


• Prepare weekly reports and quarterly presentations on market insights.


• Assist with the development of marketing campaign ideas.


• Write content for social media calendar and work on product or service proposal decks.

Qualifications

• Requires a bachelor's degree in social sciences, marketing or a related field.


• Bachelors in English Literature, Marketing/Management Sciences, BBA, Mass Communications.

Required Skills

• Upto 2+ years experience in marketing or content writing.


• Proficiency in data analysis tools.


• Excellent written and verbal communication skills.


• Content Writing.


• Social Media Management.


• Branding.


• Data Analysis.


• Data Visualization.


• Research.