Marketing Analyst

ibex; Lahore; On-site; PKR 360,000 - 720,000; Full time

Job summary

ibex is seeking a motivatedMarketing Associate to support Digital Marketing Teams in Organic, Paid, and SEO campaigns. The role involves content creation, market research, data analysis, and delivering insights to guide strategic decisions.

You will write content for social channels, assist in deck creation, and help develop marketing ideas. This entry-level position suits 2+ years in marketing and strong communication skills.

Qualifications

• Bachelor's degree in social sciences, marketing or related field.
• Bachelors in English Literature, Marketing/Management Sciences, BBA, Mass Communications.
• 2+ years experience in marketing or content writing.
• Proficiency in data analysis tools.
• Excellent written and verbal communication skills.

Responsibilities

• Conduct market research and analyze data to support strategic decisions.
• Prepare reports and stay updated on industry trends.
• Analyze competitor activity and identify key trends.
• Prepare weekly reports and quarterly presentations on market insights.
• Assist with development of marketing campaign ideas.
• Write content for social media calendar and product/service decks.

Skills

Content writing

Data analysis

Written communication

Verbal communication

Education

Social sciences degree

Marketing degree

English Literature degree

Management Sciences / BBA / Mass Communications

Tools

Data analysis tools

Job description

The objective of this position is to support our Digital Marketing Teams in their Organic, Paid and SEO campaigns. This position involves content writing, researching and analyzing market data, identifying trends, and providing insights to support strategic decision-making. It requires strong analytical skills, written communication, and tech-savviness in a fast-paced environment.

Responsibilities

• Job responsibilities include conducting market research, analyzing data, preparing reports, and staying up-to-date on industry trends.
• Conduct online and database research to gather market data.
• Analyze competitor activity and identify key trends.
• Prepare weekly reports and quarterly presentations on market insights.
• Assist with the development of marketing campaign ideas.
• Write content for social media calendar and work on product or service proposal decks.

Qualifications

• Requires a bachelor's degree in social sciences, marketing or a related field.
• Bachelors in English Literature, Marketing/Management Sciences, BBA, Mass Communications.

Required Skills

• Upto 2+ years experience in marketing or content writing.
• Proficiency in data analysis tools.
• Excellent written and verbal communication skills.