SEO Analyst

ibex; Lahore; On-site; PKR 670,000 - 1,116,000; Full time

Job summary

ibex is seeking a detail-oriented Marketing SEO Analyst to optimize website content, perform keyword research, monitor SEO performance, and implement strategies to improve search rankings. You will collaborate with the marketing team to drive organic traffic and enhance online visibility.

The role involves competitive analysis, content updates with compelling CTAs, mobile optimization, link building, and reporting on metrics like organic traffic and conversions.

Qualifications

• Minimum Bachleors degree.

Responsibilities

• Perform competitive analysis to identify content gaps and design improvements
• Conduct keyword research using tools like Keyword Planner, SEMrush and Moz
• Track SEO metrics such as organic traffic, conversions and time on page
• Update older content and add CTAs to improve engagement; report on SEO performance
• Optimize pages for mobile
• Implement and manage high-quality backlinks
• Stay current with SEO trends and new tools
• Experience as an SEO Analyst or similar digital marketing role; proficiency in Google Analytics
• Familiarity with keyword research tools
• Understand ranking factors and SEO best practices
• Strong analytical skills
• Understanding of white hat backlink practices
• Build high-quality backlinks
• Create weekly and monthly SEO reports

Skills

Keyword research

SEO analysis

Content optimization

Backlink building

Web analytics

Competitive analysis

Mobile optimization

Reporting

White hat SEO

Data analysis

Education

Bachelor's degree

Tools

Google Analytics

Keyword Planner

SEMrush

Moz

Job description

Overview

We are looking for a detail-oriented Marketing SEO Analyst to join our team. The ideal candidate will be responsible for optimizing website content, conducting keyword research, analyzing SEO performance, and implementing strategies to improve search engine rankings. You will work closely with the marketing team to drive organic traffic and enhance online visibility.

Qualifications

Minimum Bachleors

Responsibilities

• Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
• Conduct keyword research using various tools (like Keyword Planner,SEM Rush and Moz)
• Track important SEO metrics including organic traffic, conversion rates and time spent on page
• Update older content and add effective calls to action (CTAs) to improve user engagement. Report on performance metrics comparing them to our SEO goals and benchmarking data
• Optimize pages for mobile
• Implement link building strategies and manage backlinks to build online authority
• Follow SEO trends and stay up-to-date with new tools and practices
• Work experience as an SEO Analyst or similar digital marketing role and Expertise in Google Analytics
• Familiarity with keyword research and management tool
• Understanding of ranking factors and search engine optimization practices
• Strong analytical skills
• Strong understanding of good and white hat backlinks practices
• Build high-quality and high-authority backlinks
• Create weekly and monthly reports