Manager - Analytics.Retail Analytics - Pak DRB.Retail Banking Group-MBPKLTD

Mashreq; Karachi Division; On-site; PKR 1,800,000 - 2,400,000; Full time

Job summary

Mashreq in Karachi seeks a seasoned BI professional to develop comprehensive analytics on RBG business performance across segments, products and channels. The role focuses on variance analysis, trend spotting and actionable recommendations to drive growth.

You will publish monthly analytics packs, perform root cause analysis and support segment heads with optimal information, campaigns and portfolio corrections to improve profitability.

Qualifications

• Financial services BI experience in a multi-product environment.
• Strong numerical and analytical capabilities.
• Understanding of Sales & Marketing analytics in retail banking.
• MBA in Finance & Marketing is required.
• Excellent numerical and analytical skills.
• At least 3 years in a similar role.
• Proven team leadership experience.
• Familiarity with analytics tools and modeling concepts.

Responsibilities

• Publish monthly analytics pack for RBG Marketing across units, segments, branches and channels.
• Identify and report material variance indicators.
• Analyze segments by profitability, product usage, channel, demographics and lifestyle.
• Identify sales/attrition trends and help address opportunities with product teams.
• Perform root cause analysis and recommend corrective actions.
• Develop and enhance info packs and analytics decks for product groups.
• Provide analytical support for marketing program development.
• Evaluate behavioral/segmented scoring models and advise actions.

Skills

Strong numerical and analytical skills

Sales & Marketing analytics

Team leadership

Familiarity with analytics tools

Statistical modeling concepts

Education

MBA in Finance & Marketing

Tools

Analytics software

Job description

Job Purpose

• Develop comprehensive business intelligence on the RBG business performance across segments, sub segments, products.
• Identify, analyse and report on material positive and negative variance indicators.
• Perform root cause analysis and present the same with recommended corrective actions to business units.
• Identify and analyse trends and present analytics to business units including new geographies
• Proactive recommendations to segment heads on the opportunities and portfolio correction opportunities that exist from time to time
• Assist segment heads in obtaining the optimal information pack to manage their businesses.
• Scenario planning for growth, attrition and channel management.
• Strategic direction for enabling achievement of customer X-Sell ratio, and sales volume targets.
• Managing BI driven Telesales teams for sales closures

Key Result Areas

• Publish timely and complete monthly analytics pack for RBG Marketing. This will encompass various views including business unit, segment, sub segment, branch, product, service and channel.
• Identify , analyse and report on material positive and negative variance indicators
• Analyse segments & micro segments based on variables such as profitability, product ownership & usage, channel usage, response to past offers, demographics , customer lifestyles, length of residence / service, and on potential for targeting products and services, such as householding for loan eligibilities
• Identify sales and attrition trends for segments and subsegments, and work with product teams to address opportunities and improve customer loyalty
• Perform root cause analysis and present the same with recommended corrective actions to business units.
• Review , develop and enhance info packs and analytic decks for individual product groups to ensure that they are best placed to achieve product and customer growth related objective and profitability goals
• Segment based
• Provide analytical support for the development of marketing programs
• Sales Growth, Portfolio Performance and Channel analytics on a monthly basis
• Evaluation and implementation of behavioral and segmented scoring models
• Proactive recommendations to business heads on corrective action for adverse indicators or untapped opportunities.
• Selection and implementation of advanced analytics software and tools to enable analytics and campaign automation.

Knowledge, Skills & Experience

• 1. Financial services business intelligence experience in a comprehensive multi-product and competitive business environment.
• 2. Strong numerical, analytical and presentation skills
• 3. A good understanding of Sales & Marketing of retail banking products , services & related analytics
• 4. MBA in Finance & Marketing
• 5. Excellent numerical and analytical skills.
• 6. Experience in similar role for at least 3 years.
• 7. Proven team leadership experience
• 8. Familiarity with analytics tools and statistical modeling concepts