Lifecycle Growth & CRM Lead

Kravemart; Karachi Division; On-site; PKR 1,674,000 - 2,567,000; Full time

Job summary

Kravemart is seeking a Lifecycle Marketing Lead to own end-to-end CRM and retention across onboarding, repeat purchases, cross-sell, and loyalty initiatives. Build cohort journeys, manage audience targeting, and optimize campaigns across multi-channel channels to maximize conversions and ARPU.

You will collaborate with Growth Analytics, Brand, Product, Operations, and Category teams to align CRM initiatives with promotional calendars and product launches.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field; Master’s preferred.
• 3–5 years of total experience with at least 3 years in CRM, lifecycle marketing, or retention marketing.
• Demonstrated experience building stage-based or milestone-based lifecycle programs.
• Hands-on expertise with at least one major CRM platform (MoEngage, CleverTap, Braze, WebEngage, Iterable, or similar).
• Strong analytical foundation; able to read cohort reports, run basic SQL queries, and interpret A/B test results at conversion-rate level.
• Understanding of copywriting and creative judgment in English and Roman Urdu.

Responsibilities

• Own the end-to-end customer lifecycle communication strategy.
• Design and manage onboarding, first-to-second-order, and repeat-purchase campaigns.
• Develop cohort-based retention journeys (M1, M3, M6) and reactivation plans.
• Own CRM calendar across push, SMS, WhatsApp, email, and in-app channels.
• Define audience eligibility, frequency caps, and channel preferences.
• Maintain CRM platform and vendor relationships; optimize features.
• Monitor performance: deliverability, engagement, ROI, and CRM-attributed GMV.
• Lead A/B testing roadmap and translate insights into the CRM playbook.

Skills

Lifecycle marketing

Campaign management

Retention campaigns

CRM platform management

A/B testing

Analytics

SQL basics

Bilingual copywriting

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Business/Communications

Master’s degree preferred

Tools

MoEngage

CleverTap

Braze

WebEngage

Iterable

Job description

Kravemart is seeking a Lifecycle Marketing Lead to own end-to-end CRM and retention across onboarding, repeat purchases, cross-sell, and loyalty initiatives. Build cohort journeys, manage audience targeting, and optimize campaigns across multi-channel channels to maximize conversions and ARPU.

You will collaborate with Growth Analytics, Brand, Product, Operations, and Category teams to align CRM initiatives with promotional calendars and product launches.