SiteGrowth Hiring: CRM & Lifecycle Marketing Specialist

Sitegrowth; Pakistan; Remote; PKR 1,234,000 - 1,440,000; Full time

Job summary

SiteGrowth is hiring a CRM & Lifecycle Marketing Specialist to support a UK-based digital healthcare client. This remote full-time role requires 3+ years of experience and hands-on expertise in email marketing, automation, and content creation to boost engagement and conversions.

You will manage campaigns across email and WhatsApp, build automated journeys, and collaborate with a UK-based team. Strong copywriting, analytics, and AI tool proficiency are essential.

Qualifications

• 3+ years hands-on CRM, email, or lifecycle marketing experience.
• Experience with multiple marketing platforms (HubSpot, Brevo, Mailchimp, Klaviyo, Active Campaign).
• Strong English copywriting and content creation skills.
• Experience building CRM automation workflows and journeys.
• Proficiency with AI tools for content creation (ChatGPT, Canva).
• Familiarity with WhatsApp Business API is a plus.

Responsibilities

• Plan, create, and execute email marketing campaigns.
• Build automated welcome, retention, and reactivation journeys.
• Develop WhatsApp communication workflows and automations.
• Create engaging marketing content using AI and design tools.
• Manage CRM segmentation and customer engagement.
• Track campaign performance, conversions, and revenue.
• Optimize campaigns through A/B testing and performance analysis.

Skills

CRM

Email marketing

Lifecycle marketing

Copywriting

Content creation

Data-driven

Tools

HubSpot

Brevo

Mailchimp

Klaviyo

Active Campaign

WhatsApp Business API

Job description

SiteGrowth is hiring for CRM & Lifecycle Marketing Specialist in Remote. Job Type: Full-Time, Pakistan.

Experience: 3+ Years

Salary: £300–£350 per month

SiteGrowth is seeking an experienced, creative, and results-driven CRM & Lifecycle Marketing Specialist to support a UK-based digital healthcare client. The ideal candidate will independently manage email marketing, WhatsApp communications, CRM automation, and content creation to improve customer engagement, retention, and conversions.

Key Responsibilities

• Plan, create, and execute email marketing campaigns.
• Build automated welcome, retention, and reactivation journeys.
• Develop WhatsApp communication workflows and automations.
• Create engaging marketing content using AI and design tools.
• Manage CRM segmentation and customer engagement.
• Track campaign performance, conversions, and revenue.
• Optimize campaigns through A/B testing and performance analysis.

Requirements

• Minimum 3 years of hands‑on CRM, email, or lifecycle marketing experience.
• Experience with HubSpot, Brevo, Mailchimp, Klaviyo, Active Campaign, or similar platforms.
• Strong English copywriting and content creation skills.
• Practical experience building CRM automation workflows.
• Proficiency with AI tools such as ChatGPT and Canva.
• Understanding of customer retention and conversion optimization.
• WhatsApp Business API experience is an advantage.
• Ability to work independently and collaborate with a UK-based team.

Ideal Candidate

Candidates should be able to demonstrate real marketing campaigns, automated workflows, and measurable improvements in customer engagement and conversions.