Lead Generation Specialist

IPS Pakistan; Punjab; On-site; PKR 600,000 - 1,200,000; Full time

Job summary

IPS Pakistan is seeking a results-driven Lead Generation & Business Development professional to generate high-quality B2B leads via Upwork, LinkedIn, and other relevant platforms, targeting software development, digital marketing, eCommerce, and related services.

You will manage the complete Upwork proposal process, research client requirements, craft customized proposals, and follow up to secure negotiations and contracts.

Responsibilities

• Generate high-quality B2B leads through Upwork, LinkedIn, and other relevant platforms.
• Identify and target potential clients for software development, digital marketing, eCommerce, and related services.
• Conduct targeted client outreach and establish new business relationships.
• Maintain consistent communication with prospects to nurture leads through the sales funnel.
• Manage the complete Upwork proposal process, from opportunity identification to submission and follow-up.
• Research client requirements and develop customized, compelling proposals.
• Follow up with potential clients and manage ongoing discussions.
• Participate in client negotiations and support contract closure.
• Build and maintain strong relationships with prospective and existing clients.
• Understand client requirements and coordinate with internal teams to develop appropriate solutions.
• Maintain accurate records of leads, proposals, follow-ups, and opportunities.
• Contribute to maintaining a healthy and organized sales pipeline.
• Identify new markets, industries, and business opportunities.
• Monitor competitor activity and market trends.
• Recommend new approaches to improve lead generation and conversion.
• Consistently work toward achieving individual and team sales targets.

Job description

• Generate high-quality B2B leads through Upwork, LinkedIn, and other relevant platforms.
• Identify and target potential clients for software development, digital marketing, eCommerce, and related services.
• Conduct targeted client outreach and establish new business relationships.
• Maintain consistent communication with prospects to nurture leads through the sales funnel.

Lead Generation & Business Development

• Generate high-quality B2B leads through Upwork, LinkedIn, and other relevant platforms.
• Identify and target potential clients for software development, digital marketing, eCommerce, and related services.
• Conduct targeted client outreach and establish new business relationships.
• Maintain consistent communication with prospects to nurture leads through the sales funnel.

Upwork Bidding & Proposal Management

• Manage the complete Upwork proposal process, from opportunity identification to submission and follow-up.
• Research client requirements and develop customized, compelling proposals.
• Follow up with potential clients and manage ongoing discussions.
• Participate in client negotiations and support contract closure.

Client Relationship Management

• Build and maintain strong relationships with prospective and existing clients.
• Understand client requirements and coordinate with internal teams to develop appropriate solutions.
• Maintain accurate records of leads, proposals, follow-ups, and opportunities.
• Contribute to maintaining a healthy and organized sales pipeline.

Business Development Strategy

• Identify new markets, industries, and business opportunities.
• Monitor competitor activity and market trends.
• Recommend new approaches to improve lead generation and conversion.
• Consistently work toward achieving individual and team sales targets.