Lead Generation & Business Development Executive

Nextbridge Global; Lahore; On-site; PKR 600,000 - 1,000,000; Full time

Job summary

Nextbridge Global is seeking a proactive Lead Generation & Business Development Executive to grow the business by identifying potential B2B clients and turning qualified opportunities into sales. You will build prospect databases, use tools like LinkedIn Sales Navigator and Apollo for outreach, and manage conversations through closing.

The role requires 1–2 years in similar roles, strong English communication, and a basic understanding of IT services.

Qualifications

• Bachelor’s degree in Business, Marketing, IT, Management, or related field.
• 1–2 years of experience in Lead Generation, Business Development, B2B Sales, or related role.
• Experience in prospecting, cold calling, lead qualification, and client communication.

Responsibilities

• Research and identify potential B2B companies and decision-makers based on defined ICPs.
• Build and maintain accurate prospect and lead databases.
• Use LinkedIn Sales Navigator, Apollo, Google, and other tools for prospecting.
• Reach out to prospects through LinkedIn, email, cold calling, and other outbound channels.
• Understand prospect needs, qualify opportunities, and introduce relevant IT/services.
• Conduct sales discussions, present services, and build relationships with potential clients.
• Follow up with qualified prospects and move opportunities through the sales pipeline.
• Work towards converting qualified opportunities into sales and supporting sales closure.
• Coordinate client meetings, proposals, and relevant internal discussions.
• Maintain CRM records and track leads, follow-ups, meetings, and conversions.
• Prepare regular activity and business development reports.

Skills

Lead generation

Business development

B2B sales

Communication

Negotiation

Relationship building

Proactivity

Education

Bachelor’s degree in Business, Marketing, IT, Management, or a related field

Tools

LinkedIn Sales Navigator

Apollo

CRM tools

Google

Job description

We are looking for a proactive and results-driven Lead Generation & Business Development Executive to support business growth by identifying potential B2B clients, engaging with prospects, and developing qualified business opportunities into sales.

Key Responsibilities

• Research and identify potential B2B companies and decision-makers based on defined ICPs.
• Build and maintain accurate prospect and lead databases.
• Use LinkedIn Sales Navigator, Apollo, Google, and other tools for prospecting.
• Reach out to prospects through LinkedIn, email, cold calling, and other outbound channels.
• Understand prospect needs, qualify opportunities, and introduce relevant IT/software services.
• Conduct sales discussions, present services, and build relationships with potential clients.
• Follow up with qualified prospects and move opportunities through the sales pipeline.
• Work towards converting qualified opportunities into sales and supporting sales closure.
• Coordinate client meetings, proposals, and relevant internal discussions.
• Maintain CRM records and track leads, follow-ups, meetings, and conversions.
• Prepare regular activity and business development reports.

Requirements

• Bachelor’s degree in Business, Marketing, IT, Management, or a related field.
• 1–2 years of experience in Lead Generation, Business Development, B2B Sales, or a related role.
• Experience in prospecting, cold calling, lead qualification, and client communication.
• Familiarity with LinkedIn Sales Navigator, Apollo, Google, and CRM tools.
• Good understanding of B2B sales and business development.
• Strong English communication, sales, negotiation, and relationship-building skills.
• Proactive, target-oriented, and willing to learn.
• Basic understanding of IT services/software development is a plus.