Key Accounts Specialist

hrsi; Karachi Division; On-site; PKR 1,004,000 - 1,451,000; Full time

Job summary

HRSI is seeking a Key Accounts Specialist to manage major accounts within the FMCG sector in Karachi. You will develop account-specific strategies, drive sell-out, and grow relationships with key retailers.

The ideal candidate has 4-6 years of experience in modern trade, strong negotiation, and analytical skills, with a Bachelor's degree. Proficiency in MS Excel and cross-functional collaboration are essential.

Qualifications

• 4-6 years of experience in FMCG as Key Account Manager or Specialist.
• Proven track record in modern trade business development and trade marketing.
• Strong analytical ability and commercial acumen.
• Excellent negotiation and communication skills; ability to build relationships at all levels.
• Adept in category management and profitable promotion planning.
• Highly proficient in MS Excel.
• Bachelor's degree required; Master's/MBA is a plus.
• Understanding of Karachi's modern trade landscape and key account dynamics.

Responsibilities

• Achieve business targets across assigned key accounts in line with agreed joint business plans.
• Develop and execute customer-wise and category-wise sell-out and sell-in plans.
• Establish productive relationships with key account customers and drive business growth.
• Lead business review meetings, negotiate trade terms, and finalize joint business agreements.
• Build an accurate understanding of each account's shoppers, category dynamics, and growth opportunities.
• Create and deploy account-specific product assortments, promotions, and activations to maximize sell-out.
• Ensure strong in-outlet execution covering on-shelf availability, planogram compliance, pricing adherence, and secondary placements.
• Analyze account-level sell-out data to identify trends, gaps, and opportunities for growth.
• Collaborate with trade marketing to design and execute customer-specific activations and promotional plans.
• Ensure accurate and timely reporting on KPIs, and share insights on category and competitor performance.

Skills

Key Account Management

Trade Marketing

Analytical Ability

Negotiation

Communication

Category Management

MS Excel

Education

Bachelor's degree

MBA preferred

Tools

MS Office

Job description

HRSI is looking forKey Accounts Specialist for one of its leading client.

Key Responsibilities

• Achieve business targets across assigned key accounts in line with agreed joint business plans.
• Develop and execute customer-wise and category-wise sell-out and sell-in plans.
• Establish productive relationships with key account customers and drive business growth.
• Lead business review meetings, negotiate trade terms, and finalize joint business agreements.
• Build an accurate understanding of each account's shoppers, category dynamics, and growth opportunities.

Internal

• Create and deploy account-specific product assortments, promotions, and activations to maximize sell-out.
• Ensure strong in-outlet execution covering on-shelf availability, planogram compliance, pricing adherence, and secondary placements.
• Analyze account-level sell-out data to identify trends, gaps, and opportunities for growth.
• Collaborate with trade marketing to design and execute customer-specific activations and promotional plans.
• Ensure accurate and timely reporting on KPIs, and share insights on category and competitor performance.

Experience & Qualifications

• 4-6 years of experience as a Key Account Manager/Specialist or equivalent in the FMCG industry.
• Proven track record in modern trade business development and trade marketing.
• Strong analytical ability and commercial acumen.
• Excellent negotiation and communication skills, with the ability to build relationships at all levels.
• Adept in category management and building profitable promotion plans.
• Highly proficient in MS Office applications, particularly Excel.
• Bachelor's degree required; Master's/MBA is a plus.
• In-depth understanding of Karachi's modern trade landscape and key account dynamics.