Head of Digital Marketing

Ideas; Karachi Division; On-site; PKR 900,000 - 2,000,000; Full time

Job summary

Ideas seeks a dynamic Brand Marketing Lead to head the creative team across its social and digital platforms. You will ideate, produce and publish standout content, manage content calendars, posting, community engagement and performance, and build the Ideas Café community online and offline.

You will partner with category teams on campaigns, launches, packaging and marketing initiatives, plan seasonal campaigns, product launches and special projects from concept to delivery, and own budgets with

Qualifications

• Hands-on experience with AI tools for content creation, design, copywriting, video or analytics.
• A creative portfolio showing campaigns, content or social work you've led or created.
• Proven experience managing brand social media accounts, including growing audiences, driving engagement and reporting on results.
• 5–7 years in digital marketing, social media, content, brand or campaign management, ideally in retail, fashion, lifestyle, FMCG, hospitality or e-commerce.
• Bachelor's degree in Marketing, Business, Communications or a related field.
• Experience leading creative teams and managing projects, budgets and multiple stakeholders.
• Clear communication, strong organisation, and the energy to turn ideas into execution.

Responsibilities

• Lead the creative team in ideating, producing and publishing standout content across all Ideas social and digital platforms.
• Manage and grow the brand's social media accounts, including content calendars, posting, community engagement and performance.
• Build the Ideas Café community online and offline, from social engagement to menus, flyers, standees and in-café promotions.
• Partner with category teams on campaigns, launches, packaging and marketing initiatives.
• Plan and deliver seasonal campaigns, product launches and special projects from concept to delivery.
• Own your budgets, including approvals, vendors, spend tracking and reporting, and show the results your work delivers.
• Keep teams and stakeholders aligned so great ideas get delivered on time and on brand.

Skills

AI tools

Creative portfolio

Brand social media

Digital marketing

Project management

Team leadership

Education

Bachelor's in Marketing

Business/Communications related

Tools

Social media tools

Job description

What you'll do

• Leadthe creative team in ideating, producing and publishing standout content acrossall Ideas social and digital platforms.


• Manageand grow the brand's social media accounts, including content calendars,posting, community engagement and performance.


• Buildthe Ideas Café community online and offline, from social engagement to menus,flyers, standees and in-café promotions.


• Partnerwith category teams on campaigns, launches, packaging and marketinginitiatives.


• Planand deliver seasonal campaigns, product launches and special projects fromconcept to delivery.


• Ownyour budgets, including approvals, vendors, spend tracking and reporting, andshow the results your work delivers.


• Keepteams and stakeholders aligned so great ideas get delivered on time and onbrand.


• Setpriorities, coach your team, and keep raising the bar on quality andcreativity.

What we're looking for

• Hands-onexperience with AI tools for content creation, design, copywriting, video or analytics.This is a must.


• Acreative portfolio showingcampaigns, content or social work you've led or created. This is a must.


• Provenexperience managing brand social media accounts, including growing audiences,driving engagement and reporting on results.


• 5-7years in digital marketing, social media, content, brand or campaignmanagement, ideally in retail, fashion, lifestyle, FMCG, hospitality ore-commerce.


• ABachelor's degree in Marketing, Business, Communications or a related field.


• Experienceleading creative teams and managing projects, budgets and multiplestakeholders.


• Clear communication, strong organisation, and theenergy to turn ideas into execution