GTM & Lead Generation Specialist

HelloRoam; Pakistan; On-site; PKR 600,000 - 900,000; Full time

Job summary

HelloRoam is seeking an experienced outbound lead-generation lead to own market research, prospect identification, and end-to-end campaign execution. You will craft targeted messaging, build accurate prospect lists, and drive meetings from outreach.

This role demands strong English copy and the ability to hit measurable targets across diverse markets. Ideal candidates have hands-on experience with LinkedIn Navigator, Apollo, or similar tools, and can operate independently from research to

Qualifications

• Experience in B2B lead generation, outbound sales or GTM campaigns.
• Strong market-research and commercial-analysis skills.
• Experience with tools such as LinkedIn Sales Navigator, Apollo, Clay, Instantly, Smartlead, HubSpot or similar platforms.
• Able to build campaigns independently from research through to qualified meetings.
• Strong written English and persuasive outreach-copywriting skills.
• Comfortable working with targets and being accountable for measurable results.
• Experience in travel, telecom, SaaS, eSIM or digital products would be an advantage.

Responsibilities

• Research new markets, industries and B2B growth opportunities.
• Identify suitable customer segments and build accurate prospect lists.
• Develop ideal customer profiles and buyer personas.
• Find and verify relevant decision-makers, email addresses and contact details.
• Create personalised cold-email and LinkedIn outreach campaigns.
• Manage campaign setup, sequencing, follow-ups and optimisation.
• Test different audiences, messages, offers and outreach channels.
• Qualify interested prospects and book relevant meetings.
• Maintain an organised CRM and accurate pipeline records.
• Track reply rates, meetings, conversion rates and campaign performance.
• Improve campaigns continuously using performance data.
• Work with the founders to turn successful campaigns into scalable acquisition channels.

Skills

B2B lead generation

Outbound sales

GTM campaigns

Market research

Commercial analysis

Written English

Copywriting

Targeting & messaging

Tools

LinkedIn Sales Navigator

Apollo

Clay

Instantly

Smartlead

HubSpot

Job description

You will take ownership of our outbound lead-generation process—from market research and prospect identification to campaign execution, follow-ups and qualified meeting generation.

This is not simply a list-building role. We need someone who understands targeting, messaging, outreach systems and conversion.

Key Responsibilities

The Role

You will take ownership of our outbound lead-generation process—from market research and prospect identification to campaign execution, follow-ups and qualified meeting generation.

This is not simply a list-building role. We need someone who understands targeting, messaging, outreach systems and conversion.

• Research new markets, industries and B2B growth opportunities.
• Identify suitable customer segments and build accurate prospect lists.
• Develop ideal customer profiles and buyer personas.
• Find and verify relevant decision-makers, email addresses and contact details.
• Create personalised cold-email and LinkedIn outreach campaigns.
• Manage campaign setup, sequencing, follow-ups and optimisation.
• Test different audiences, messages, offers and outreach channels.
• Qualify interested prospects and book relevant meetings.
• Maintain an organised CRM and accurate pipeline records.
• Track reply rates, meetings, conversion rates and campaign performance.
• Improve campaigns continuously using performance data.
• Work with the founders to turn successful campaigns into scalable acquisition channels.

Target Markets May Include

• Travel agencies and tour operators
• Corporate travel and business-travel providers
• Airbnb hosts and property-management companies
• Hotels, hostels and holiday-accommodation providers
• Study-abroad and immigration agencies
• Airlines, transport and travel platforms
• Digital voucher retailers and online marketplaces
• Affiliate, distribution, API and white-label partners

Ideal Candidate

• Proven experience in B2B lead generation, outbound sales or GTM campaigns.
• Strong market-research and commercial-analysis skills.
• Experience with tools such as LinkedIn Sales Navigator, Apollo, Clay, Instantly, Smartlead, HubSpot or similar platforms.
• Able to build campaigns independently from research through to qualified meetings.
• Strong written English and persuasive outreach-copywriting skills.
• Comfortable working with targets and being accountable for measurable results.
• Experience in travel, telecom, SaaS, eSIM or digital products would be an advantage.

Success in This Role

Success will be measured through:

• Relevant and accurate leads generated
• Positive response rates
• Qualified meetings booked
• Partnership opportunities created
• Campaign conversion rates
• Revenue and pipeline influenced