GTM Specialist

GenZ Talent; Lahore; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

GenZ Talent is hiring a hands-on GTM Specialist to own the go-to-market engine for a US-based technology services client. The role focuses on building pipeline, running outbound campaigns, and directly booking meetings with decision-makers.

Based in Lahore, Pakistan, you will execute end-to-end campaigns, optimize deliverability, and report performance while driving measurable revenue impact for the client.

Qualifications

• 3+ years in GTM, outbound sales, or business development in tech services / SaaS / agency.
• Proven experience selling to US/UK/EU clients.
• Hands-on expertise in cold email campaigns (not just strategy).
• Strong LinkedIn outbound experience (Sales Navigator + DM sequences).
• Experience with tools like Apollo, Clay, Instantly / Smartlead / Lemlist, HubSpot or similar CRM.
• Ability to show verifiable results (revenue, pipeline, meetings booked, campaign metrics).
• Must have worked on B2B tech services (software, AI/ML, or product development).

Responsibilities

• Own end-to-end GTM strategy and execution.
• Run cold outreach campaigns (email + LinkedIn) independently.
• Build and manage outbound pipelines targeting US/Western decision-makers.
• Set up and optimize deliverability infrastructure (domains, sequences, warming, etc.).
• Book qualified meetings with founders/decision-makers.
• Track and report campaign performance (open rates, replies, conversions, meetings booked).
• Identify and test new acquisition channels for growth.

Tools

Apollo

Clay

Instantly

Smartlead

Lemlist

HubSpot

Job description

We are hiring GTM Specialistto own and execute the company's entire go-to-market engine. This is a hands-on individual contributor role, responsible for building pipeline, running outbound campaigns, and directly booking meetings with decision-makers.

The role requires someone who has already done this successfully in a real environment, not someone learning on the

Our Client

A US-based technology services company delivering:

• AI-driven software solutions
• Full-stack web and mobile applications
• Automation systems for global clients

The delivery team is based in Pakistan, and the company is in a fast-growth phase targeting US and Western markets.

Responsibilities

• Own end-to-end GTM strategy and execution
• Run cold outreach campaigns (email + LinkedIn) independently
• Build and manage outbound pipelines targeting US/Western decision-makers
• Set up and optimize deliverability infrastructure (domains, sequences, warming, etc.)
• Book qualified meetings with founders/decision-makers
• Track and report campaign performance (open rates, replies, conversions, meetings booked)
• Identify and test new acquisition channels for growth

Requirements (Must-Have)

• 3+ years experience in GTM, outbound sales, or business development (tech services / SaaS / agency)
• Proven experience selling to US/UK/EU clients
• Hands-on expertise in cold email campaigns (not just strategy)
• Strong LinkedIn outbound experience (Sales Navigator + DM sequences)
• Experience with tools like: Apollo, Clay, Instantly / Smartlead / Lemlist, HubSpot or similar CRM
• Ability to show verifiable results (revenue, pipeline, meetings booked, campaign metrics)
• Must have worked on B2B tech services (software, AI/ML, or product development)