GM Sales | Onsite Lahore | PKR Pay

HR Ways; Lahore; On-site; PKR 4,000,000 - 8,000,000; Full time

Benefits offered by this job

Car allowance

Fuel allowance

Medical benefits

Performance incentives

Job summary

HR Ways in Lahore, Pakistan, seeks a General Manager Sales to lead the sales function and expand fuel-related opportunities across industrial and commercial sectors. You will craft the strategic plan, recruit and coach the team, and drive high-value account growth.

The role requires deep petroleum/diesel marketing experience, strong negotiation skills, and a track record of expanding market share in a competitive environment. Onsite work in Lahore is expected.

Qualifications

• 8-15 years of progressive B2B sales experience.
• Minimum 5 years in a senior sales leadership role.
• Proven experience in petroleum, diesel, lubricants, energy, industrial products, or related sectors.
• Demonstrated success in managing high-value corporate accounts.
• Experience leading and scaling sales teams.
• Strong background in contract negotiation and business development.
• Industries preferred: OMCs, power backup, fuel distribution, construction materials, industrial energy.

Responsibilities

• Develop and execute annual sales and business development strategy.
• Lead and mentor the sales team; conduct pipeline reviews and drive KPIs.
• Acquire and manage key accounts across multiple sectors.
• Expand B2B fuel sales nationwide; manage pricing and terms.
• Monitor market trends, negotiate contracts, and ensure timely collections.
• Prepare weekly/monthly sales reports and forecasts.
• Coordinate with operations, logistics, and support to ensure service quality.

Education

Bachelor's degree in Business Administration

Bachelor's degree in Marketing

Bachelor's degree in Engineering

MBA (Marketing or Sales) preferred

8-15 years of B2B sales experience

Senior sales leadership experience (5+ years)

Petroleum, diesel, lubricants, energy sector experience

Job description

We're hiring for GM SalesOnsite in Lahore with a PKR salary.

Client Details:

Hiring for a leading tech, AI and power solutions.

Job Summary/Objective:

The General Manager Sales will be responsible for developing and executing the company's sales strategy, leading the sales team, expanding corporate fuel sales, increasing profitability, and identifying new business opportunities across industrial, commercial, SME, construction, logistics, transport, agriculture, healthcare, hospitality, telecom, manufacturing, and power generation sectors. This role requires a strong leader with deep experience in petroleum sales, diesel marketing, lubricants, generators, backup power solutions, industrial energy sales, and business development.

Key Responsibilities

Sales Strategy & Business Growth

Develop and execute annual sales and business development strategy. Identify new markets and untapped customer segments. Achieve monthly, quarterly, and annual revenue targets. Increase market penetration and customer retention. Expand B2B fuel sales across Pakistan. Develop strategic sales plans for diesel, furnace oil, lubricants, and petroleum products.

Corporate Sales — Acquire and manage key accounts including:

• Manufacturing Industries
• Hotels
• Shopping Malls
• Textile Mills
• Logistics Companies
• Cement Plants
• Construction Companies
• Transport Fleets
• Steel Mills
• Infrastructure Contractors
• Cold Storage Facilities
• Food Processing Plants
• Hospitals
• Agriculture Sector
• Commercial Buildings
• Universities
• Real Estate Developers
• Data Centers
• Telecom Operators
• Warehouses
• Generator Rental Companies

Business Development — Generate new business opportunities for:

• Bulk Fuel Supply
• Fleet Fuel Management
• Fuel Transportation Services
• Generator Fuel Supply Contracts
• Corporate Fuel Cards
• Lubricant Sales
• Diesel Supply Agreements
• Fuel Storage Tank Rental
• Long-Term Supply Contracts
• Furnace Oil Contracts
• Fuel Dispenser Sales

Sales Leadership

Lead and mentor the sales team. Conduct weekly pipeline reviews. Recruit, train, and develop high-performing sales professionals. Drive performance through coaching and accountability. Set KPIs and sales targets. Establish incentive and commission structures. Monitor daily sales activities.

Key Account Management — Develop long-term relationships with:

Industrial Groups Large SMEs Government Organizations OEM Partners Public Sector Enterprises Contractors Private Corporations EPC Companies

Ensure:

High customer satisfaction Increased wallet share Contract renewals Cross-selling opportunities

Market Intelligence

Monitor petroleum pricing trends. Evaluate customer buying behaviour. Analyse competitor activities. Recommend pricing strategies. Identify market opportunities. Develop market expansion plans. Commercial Responsibilities Negotiate commercial agreements. Improve profit margins. Approve quotations. Ensure timely collections. Lead tender participation. Monitor customer credit exposure. Manage contract negotiations.

Operational Coordination — Work closely with:

Operations Finance Fleet Management Logistics Procurement Customer Support ...to ensure uninterrupted fuel supply and exceptional customer service.

Reporting — Prepare:

Weekly Sales Reports Sales Forecasts Competitor Analysis Monthly Business Reviews Revenue Reports Key Account Reviews Pipeline Reports Market Intelligence Reports Business Expansion Plans

Required Experience:

-8-15 years of progressive B2B sales experience.

Minimum 5 years in a senior sales leadership role.

-Proven experience in petroleum, diesel, lubricants, energy, industrial products, or related sectors.

-Demonstrated success in managing high-value corporate accounts.

-Experience leading and scaling sales teams.

Strong background in contract negotiation and business development.

-Candidates with experience in the following industries will be preferred:

Oil Marketing Companies (OMCs)

Power Backup Solutions

Fuel Distribution

Industrial Equipment

Lubricants

Construction Materials Industrial Energy

Heavy Machinery Generator Sales Logistics & Fleet Management

• Salary Range: Market competitive

• Benefits: Competitive market-based package comprising Basic Salary, Performance Incentives, Sales Commission, Car Allowance, Fuel Allowance, Mobile Allowance, and Medical Benefits, based on qualifications and experience.
• EDUCATION Bachelor's degree in Business Administration, Marketing, Engineering, or a related field. MBA (Marketing or Sales) will be preferred

Other Details:

• Working Mode: Onsite
• Work Timings: 9 am - 6pm
• Work Days: Monday - Saturday (alternate Saturday off)
• Location:Lahore, Pakistan
• Experience:8-10 plus years