Global Brand Design Lead

Edge; Islamabad; On-site; PKR 4,000,000 - 7,000,000; Full time

Job summary

EDGE is seeking a Senior Manager, Brand Design to lead the global visual identity and creative execution. You will translate EDGE’s priorities into compelling visual experiences, establish scalable design systems, and ensure brand consistency across markets.

This strategic yet hands-on role requires leading teams, collaborating with senior leadership, and driving AI‑enabled transformation to accelerate creative production while maintaining high quality.

Qualifications

• Bachelor’s degree in Graphic Design, Visual Communication, or a related discipline.
• 8+ years of experience in brand design, creative direction, or visual communication.
• Leadership experience in managing design teams or studios.
• Strong portfolio of brand systems, campaigns, and physical brand experiences.

Responsibilities

• Lead EDGE’s brand design strategy and visual identity across digital and physical touchpoints.
• Develop and maintain brand guidelines, design systems, and reusable templates.
• Ensure global brand consistency while accommodating regional requirements.
• Translate EDGE’s business priorities into cohesive visual experiences and scalable systems.
• Oversee creative campaigns, digital design, and employer branding assets.
• Collaborate with Marketing, Product Marketing, Sales, and leadership to deliver high‑quality creative output.

Skills

Brand design leadership

Brand systems

Adobe Creative Cloud

Figma

AI-enabled design

Cross-functional collaboration

Education

Bachelor’s degree in Design

Tools

Adobe Creative Cloud

Figma

AI design tools

Job description

EDGE is seeking a Senior Manager, Brand Design to lead the global visual identity and creative execution. You will translate EDGE’s priorities into compelling visual experiences, establish scalable design systems, and ensure brand consistency across markets.

This strategic yet hands-on role requires leading teams, collaborating with senior leadership, and driving AI‑enabled transformation to accelerate creative production while maintaining high quality.