Brand Experience & Growth Marketing Lead

MicroAgility APAC; Islamabad; On-site; PKR 600,000 - 1,000,000; Full time

Benefits offered by this job

Competitive rewards

Health insurance

Leaves & transport

Team events

Provident fund

Career growth

Job summary

MicroAgility APAC is seeking a highly driven Marketing & Brand Experience Executive to lead our digital presence, performance initiatives, and brand storytelling. You will craft content across channels, optimize social media, and drive growth through data-driven insights.

You’ll collaborate with design, marketing, and growth teams to plan campaigns, conduct UI/UX audits, and improve user experiences. A creative thinker with analytics experience will thrive here.

Qualifications

• 2 - 3 years of hands-on experience in Digital Marketing.
• Proven experience in copywriting and brand storytelling
• Creative thinking with the ability to generate original ideas and content.
• Strong understanding of social media platforms, algorithms, trends, and best practices (Instagram, Facebook, LinkedIn)
• Strong hands-on experience with analytics and tracking tools including GA, GTM, Google Search Console, CRM platforms, and social media analytics tools
• Excellent communication and cross-team collaboration skills

Responsibilities

• Own end-to-end management of social media platforms (Instagram, Facebook, LinkedIn), including content strategy, planning, creation, scheduling, and performance optimization
• Own performance tracking and reporting, delivering monthly insights with clear recommendations for growth and optimization
• Write high-impact content across marketing, sales, brand narratives, website pages, and email campaigns
• Conduct website UI/UX audits to identify experience gaps, prepare structured QA reports, and collaborate with designers and developers to improve user experience
• Support and optimize full-cycle email campaigns including content creation, setup and performance analysis
• Collaborate closely with internal design, marketing, and growth teams on content ideation, campaign planning, and execution
• Stay ahead of platform trends, audience behavior, and digital best practices to continuously evolve strategy

Skills

Digital marketing

Copywriting

Brand storytelling

Creative thinking

Social media management

Analytics tools

Communication

Tools

GA/Google Analytics

GTM

Google Search Console

CRM platforms

Social media analytics

Job description

MicroAgility APAC is seeking a highly driven Marketing & Brand Experience Executive to lead our digital presence, performance initiatives, and brand storytelling. You will craft content across channels, optimize social media, and drive growth through data-driven insights.

You’ll collaborate with design, marketing, and growth teams to plan campaigns, conduct UI/UX audits, and improve user experiences. A creative thinker with analytics experience will thrive here.