Senior Manager Brand Design

Edge; Islamabad; On-site; PKR 4,000,000 - 7,000,000; Full time

Job summary

EDGE is seeking a Senior Manager, Brand Design to lead the global visual identity and creative execution. You will translate EDGE’s priorities into compelling visual experiences, establish scalable design systems, and ensure brand consistency across markets.

This strategic yet hands-on role requires leading teams, collaborating with senior leadership, and driving AI‑enabled transformation to accelerate creative production while maintaining high quality.

Qualifications

• Bachelor’s degree in Graphic Design, Visual Communication, or a related discipline.
• 8+ years of experience in brand design, creative direction, or visual communication.
• Leadership experience in managing design teams or studios.
• Strong portfolio of brand systems, campaigns, and physical brand experiences.

Responsibilities

• Lead EDGE’s brand design strategy and visual identity across digital and physical touchpoints.
• Develop and maintain brand guidelines, design systems, and reusable templates.
• Ensure global brand consistency while accommodating regional requirements.
• Translate EDGE’s business priorities into cohesive visual experiences and scalable systems.
• Oversee creative campaigns, digital design, and employer branding assets.
• Collaborate with Marketing, Product Marketing, Sales, and leadership to deliver high‑quality creative output.

Skills

Brand design leadership

Brand systems

Adobe Creative Cloud

Figma

AI-enabled design

Cross-functional collaboration

Education

Bachelor’s degree in Design

Tools

Adobe Creative Cloud

Figma

AI design tools

Job description

About EDGE

EDGE is a global workforce infrastructure company connecting businesses with world‑class talent across highly regulated industries, including healthcare, dental, insurance, and accounting.

Operating across the US, Latin America, and South Asia, we combine technology, talent development, and operational excellence to help businesses scale with confidence.

As we expand into new markets, we’re building a globally consistent brand that reflects our ambition, innovation, and commitment to excellence.

About the Role

We are looking for a Senior Manager, Brand Design to lead EDGE’s visual identity and creative execution across global markets.

This is a strategic and hands‑on role responsible for maintaining and evolving EDGE’s brand across digital campaigns, global events, sales collateral, employer branding, and physical workplaces.

You will translate EDGE’s business priorities into compelling visual experiences, establish scalable design systems, and ensure brand consistency across our global operations.

The role combines creative direction, design execution, team development, and AI‑enabled creative transformation. You will work closely with Marketing, Product Marketing, Sales, People Excellence, and senior leadership to deliver high‑quality creative work that supports EDGE’s growth. The ideal candidate combines strong creative judgment with hands‑on execution capabilities, an AI‑first mindset, and experience building scalable brand systems.

What You’ll Do

Brand Strategy & Visual Identity

• Own and evolve EDGE’s visual identity across digital and physical touchpoints.
• Develop and maintain comprehensive brand guidelines, design systems, and reusable templates.
• Establish creative standards that position EDGE as a premium and recognizable global brand.
• Ensure brand consistency across global markets while accommodating regional requirements.
• Translate EDGE’s business strategy, positioning, and brand objectives into cohesive visual experiences.
• Maintain and evolve brand assets to support the company’s growth and expansion into new markets.
• Partner with Marketing and leadership to ensure creative execution aligns with EDGE’s positioning and business objectives.

Creative Campaigns & Digital Design

• Lead creative direction and execution for marketing campaigns, social media, digital advertising, websites, and employer branding initiatives.
• Translate business objectives into compelling visual storytelling and high‑impact creative assets.
• Collaborate with Marketing, Product Marketing, Sales, and People Excellence teams to develop creative solutions that support business priorities.
• Oversee the development of campaign assets, sales collateral, presentations, and customer‑facing communications.
• Maintain brand consistency across customer‑facing and employee‑facing materials.
• Establish creative standards and review processes to ensure quality across design outputs.
• Manage creative priorities and ensure timely delivery of campaign assets across multiple teams.

Events & Workplace Branding

• Lead design and creative execution for international conferences, exhibitions, corporate events, and brand activations.
• Oversee event booths, signage, merchandise, presentations, and promotional materials.
• Develop scalable workplace branding standards for EDGE campuses across different countries.
• Ensure physical brand experiences reflect EDGE’s global identity and positioning.
• Coordinate with external agencies, printers, fabricators, and production partners to ensure quality, cost efficiency, and timely delivery.
• Manage creative production requirements across events, offices, and other physical brand touchpoints.
• Ensure event and workplace branding projects are delivered according to established creative standards and timelines.

AI-Enabled Creative Transformation

• Integrate AI‑powered tools into design and content production workflows to improve efficiency, creative output, and speed of execution.
• Develop AI‑assisted design guidelines, prompt libraries, and standardized production processes.
• Leverage tools such as Adobe Firefly, Midjourney, Runway, and Figma AI for creative development, experimentation, and rapid iterations.
• Identify opportunities to automate repetitive design tasks and streamline creative production.
• Establish responsible AI design practices that protect brand authenticity, visual integrity, and creative quality.
• Build scalable AI‑enabled workflows that support faster campaign execution and consistent creative output.
• Evaluate new creative tools and workflows based on their practical impact on design quality and production efficiency.

Creative Leadership & Collaboration

• Lead, mentor, and develop internal designers and external creative partners.
• Manage creative priorities, production timelines, and quality standards across design projects.
• Establish clear creative briefs, review processes, and approval workflows.
• Manage creative workloads and ensure timely delivery of high‑quality assets.
• Partner with senior leadership to translate strategic priorities into impactful brand experiences.
• Collaborate across Marketing, Product Marketing, Sales, People Excellence, and other functions to ensure alignment on creative objectives.
• Provide feedback, direction, and development opportunities to designers and creative partners.
• Contribute to building a high‑performing, agile creative function that can support EDGE’s global growth.

What You’ll Need

Must-Haves

• Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or a related discipline.
• 8+ years of experience in brand design, creative direction, or visual communication, including at least 2 years in a leadership capacity.
• Demonstrated experience developing and managing brand identities for established or high‑growth organizations.
• Strong portfolio showcasing brand systems, integrated campaigns, digital design, and physical brand experiences.
• Advanced proficiency in Adobe Creative Cloud and Figma.
• Hands‑on experience with AI‑powered creative tools and workflows.
• Understanding of motion graphics, video production, and environmental design.
• Experience managing creative production, vendors, and cross‑functional stakeholders.
• Strong communication, presentation, and stakeholder management skills.
• Ability to deliver high‑quality creative work in a fast‑paced, globally distributed environment.
• Willingness to collaborate across international time zones, including US working hours.

Nice to Have

• Experience with international technology companies, global agencies, or B2B organizations.
• Exposure to healthcare, financial services, or other regulated industries.
• Experience designing exhibition booths, workplace environments, and large‑scale brand activations.
• Expertise in AI‑driven design automation and scalable creative systems.
• Experience building self‑service design templates for cross‑functional teams.
• Experience establishing creative operations, design request systems, and approval workflows.
• Experience developing brand guidelines and design systems for organizations operating across multiple countries.

Key Performance Indicators

Success in this role will be measured through:

Brand Consistency

• Establishing a unified visual identity across all EDGE markets and touchpoints.
• Improving adherence to brand guidelines across digital, physical, and customer‑facing experiences.

Creative Efficiency

• Reducing standard campaign asset turnaround time to 48 hours.
• Improving creative production workflows and reducing unnecessary review cycles.

Brand Experience

• Elevating the quality and consistency of events, campaigns, sales materials, and EDGE campuses.
• Delivering creative experiences that reflect EDGE’s global positioning and brand standards.

Design Scalability

• Implementing reusable design systems, templates, and guidelines across teams.
• Increasing adoption of self‑service design resources and standardized creative assets.

AI Adoption

• Integrating AI‑enabled workflows to accelerate creative production without compromising quality.
• Establishing scalable AI‑assisted processes, guidelines, and creative tools.

Team Excellence

• Building a high‑performing, agile creative function.
• Improving creative collaboration, prioritization, production quality, and delivery timelines.

Why Join EDGE?

At EDGE, you’ll have the opportunity to shape the visual identity of a rapidly expanding global organization.

You’ll work closely with senior leadership, influence how our brand is experienced across multiple countries, and help build a creative function that combines technology, innovation, and exceptional design.

This is an opportunity to do more than create great visuals. You’ll help define how EDGE looks, feels, and shows up to the world.