Visual Designer

simplicant.com, inc.; Lahore; On-site; PKR 669,600 - 1,004,400; Full time

Job summary

A dynamic digital company in Lahore is looking for a Visual Designer to create compelling designs across digital platforms. The ideal candidate will have a strong eye for aesthetics, 2 to 4 years of digital design experience, and proficiency in tools like Adobe Creative Suite and Figma. Responsibilities include owning off-page design execution, creating marketing materials, and ensuring visual alignment with brand guidelines. Candidates should have a strong portfolio demonstrating their design capabilities.

Qualifications

• Minimum 2 to 4 years of experience in digital design, preferably in SaaS.
• Experience with campaigns on LinkedIn and digital growth marketing.
• Strong portfolio showcasing campaign design and scalable template systems.

Responsibilities

• Own off-page and campaign design execution across digital platforms.
• Create digital marketing materials for various campaigns.
• Collaborate with internal team to ensure design alignment with brand.

Skills

Digital design experience

Proficiency in Adobe Creative Suite

Figma

Motion graphics knowledge

Typography understanding

Education

Bachelor’s degree in Graphic Design

Tools

Adobe Creative Suite

Figma

After Effects

Job description

Position Overview

We are seeking a creative and detail-oriented Visual Designer to join our team. The ideal candidate should have a strong eye for aesthetics, a passion for storytelling through visuals, and the ability to translate brand strategy into compelling designs across digital platforms.

Key Responsibilities

The candidate will:

1. Own Off Page and Campaign Design Execution across: LinkedIn, Meta, YouTube, Reddit, G2, Capterra, and other listing sites
2. Create digital marketing materials for display ad campaigns, email marketing and downloadable assets
3. Create templates for AI driven content visualization, thumbnails, motion ready static assets
4. Collaborate with internal team and freelancers to ensure visual alignment with brand guidelines
5. Standardize design formats and contribute to evolving brand manual
6. Maintain typography, layout, and color consistency aligned with brand strategy
7. Use AI tools to accelerate concept generation, visual exploration, and production
8. Partner with Demand Gen and Product Marketing to support fast campaign rollouts
9. Ensure production ready files are optimized for digital performance

Required Qualifications

The candidate should have:

1. Bachelor’s degree in Graphic Design, Visual Communication, or related field, or equivalent experience
2. 2 to 4 plus years of digital design experience, preferably in SaaS
3. Proven experience designing for LinkedIn campaigns, paid ads, and digital growth marketing
4. Strong portfolio showcasing campaign design, digital branding, and scalable template systems
5. Proficiency in Adobe Creative Suite, Figma, After Effects (preferred)
6. Experience with motion ready assets and basic animation workflows
7. Working knowledge of AI design tools and comfort using LLM powered workflows
8. Strong understanding of typography, composition, and digital performance design

Key Competencies

The candidate should demonstrate:

1. Strong systems thinking, able to templatize and standardize design workflows
2. Comfort leveraging AI to increase speed and depth of output
3. Ability to operate in fast moving campaign environments
4. Ownership mindset over specific channels
5. Strong documentation habits and clarity in process building
6. Adaptability and openness to structured feedback