Global Brand & Creative Director, E‑commerce & Shopify

IGA TECH INDUSTRIAL ELECTRONICS PRIVATE LIMITED; Islamabad; On-site; PKR 12,000,000 - 24,000,000; Full time

Benefits offered by this job

Fuel Allowance

Medical Insurance

Free Lunch Facility (In-house)

GYM Passport (Panel Gym's Free of Cost

Participatory Fund

Market Competitive Salary

Learning & Challenging Work Atmosphere

Amazing Work Culture

Paid Time off

Group Life Insurance

Maternity Leaves and many more

Job summary

RDX Sports in Islamabad, Pakistan, is seeking a senior leader to own global brand strategy, marketing, and Shopify-based ecommerce across international markets. You will guide creative, content, paid and organic activities to drive business growth and customer engagement.

The role requires extensive leadership experience, deep expertise in digital commerce, brand positioning, and performance analytics, with onsite work in Islamabad. A strategic, globally-minded mindset is essential.

Qualifications

• Bachelor's or master's degree in Marketing, Business Administration, E-Commerce, Digital Business, or a related field.
• Foreign education from a reputable international university is mandatory.
• 12–15+ years of progressive experience in brand management, integrated marketing, digital commerce, or related functions.
• Minimum 5 years of senior leadership experience managing multidisciplinary teams and strategic business functions.
• Proven experience with internationally recognised brands, global product-based companies, consumer brands, or international e-commerce businesses.
• Demonstrated experience leading creative, content, paid media, organic marketing, and performance marketing functions.
• Experience overseeing Shopify-based e-commerce operations and software development teams.
• Strong understanding of international markets, global brand positioning, e-commerce strategy, conversion optimisation, and digital analytics.
• Proven ability to connect brand strategy, marketing performance, technology, and commercial growth.
• Experience managing budgets, senior stakeholders, external agencies, and cross-functional teams.

Responsibilities

• Lead global brand strategy, marketing, creative direction, e-commerce growth, and Shopify development across international markets.
• Oversee creative, content, paid media, organic marketing, social media, and performance marketing teams.
• Develop brand positioning, integrated campaigns, and marketing strategies aligned with business growth objectives.
• Lead creative campaigns, product storytelling, photography, videography, and digital content production.
• Manage paid advertising across Meta, Google, YouTube, and other relevant platforms, ensuring measurable ROI.
• Oversee organic marketing, social media, influencer collaborations, content planning, and community engagement.
• Lead the Shopify e-commerce and software development function, including website optimisation, integrations, technical roadmaps, and user experience.
• Align Shopify development priorities with commercial objectives, marketing initiatives, and customer experience.
• Drive e-commerce growth through conversion rate optimisation, product merchandising, customer acquisition, and retention strategies.
• Collaborate with sales, product, and operations teams on product launches, go-to-market strategies, and international expansion.
• Manage marketing and technology budgets, KPIs, performance reporting, and strategic recommendations to executive leadership.
• Recruit, develop, and lead multidisciplinary teams, establishing clear responsibilities, workflows, and accountability.
• Identify opportunities for AI-enabled marketing, automation, digital transformation, and operational efficiency.

Skills

Brand management

Integrated marketing

Digital commerce

Leadership

Team management

Strategy development

E-commerce growth

Conversion optimisation

Education

Bachelor's or master's degree in Marketing, Business Administration, E-Commerce, Digital Business

Tools

Shopify

Job description

RDX Sports in Islamabad, Pakistan, is seeking a senior leader to own global brand strategy, marketing, and Shopify-based ecommerce across international markets. You will guide creative, content, paid and organic activities to drive business growth and customer engagement.

The role requires extensive leadership experience, deep expertise in digital commerce, brand positioning, and performance analytics, with onsite work in Islamabad. A strategic, globally-minded mindset is essential.