Ecommerce SEO Lead — Shopify DTC Growth (Karachi/Lahore)

Pintern; Karachi Division, Lahore; On-site; PKR 2,009,000 - 3,571,000; Full time

Job summary

Utopia is hiring an experienced Ecommerce SEO specialist for its direct-to-consumer sites in Karachi and Lahore. You will lead organic growth across Shopify platforms, optimizing site structure, content, and technical health to drive traffic and revenue.

The role requires 3–5 years in ecommerce SEO, a proven record of growth for a DTC brand, strong Shopify skills, and proficiency with Ahrefs, Semrush, Screaming Frog, Google Search Console, and GA4. Bachelor's degree is required.

Qualifications

• 3-5 years of ecommerce SEO experience, including at least one successful DTC brand.
• Proven ability to show measurable organic growth results.
• Strong technical SEO skills with hands-on Shopify expertise.
• Confidence using major SEO tools and analytics platforms.

Responsibilities

• Develop and execute SEO strategy to increase organic traffic and sales.
• Perform technical SEO audits and optimizations on Shopify platforms.
• Create and manage content, backlink acquisition, and performance reporting.
• Utilize tools such as Ahrefs, Semrush, Screaming Frog, Google Search Console, and GA4 for analysis.
• Maintain Google Merchant Center feeds and explore AI‑driven search opportunities.

Skills

SEO strategy

Technical SEO

Shopify

Content creation

Backlink acquisition

Analytics

Education

Bachelor's degree

Tools

Ahrefs

Semrush

Screaming Frog

Google Search Console

GA4

Job description

Utopia is hiring an experienced Ecommerce SEO specialist for its direct-to-consumer sites in Karachi and Lahore. You will lead organic growth across Shopify platforms, optimizing site structure, content, and technical health to drive traffic and revenue.

The role requires 3–5 years in ecommerce SEO, a proven record of growth for a DTC brand, strong Shopify skills, and proficiency with Ahrefs, Semrush, Screaming Frog, Google Search Console, and GA4. Bachelor's degree is required.