FMCG Area Sales Leader – Lahore & Distribution

Hayat; Lahore; On-site; PKR 1,500,000 - 2,500,000; Full time

Job summary

Hayat is seeking a dynamic Area Sales Manager for Lahore to drive sales, grow distribution, and lead high-performing sales teams in a fast-paced FMCG environment. The role focuses on achieving targets, developing strategic plans, and strengthening distributor networks for optimal market coverage.

The ideal candidate will bring 8–12 years of FMCG sales experience, strong negotiation skills, and a solid understanding of General, Wholesale, and Modern Trade channels.

Qualifications

• Bachelor’s or Master’s degree in Business Administration, Marketing, or a related field.
• 8–12 years of FMCG sales experience, including prior experience as an Area Sales Manager.
• Strong experience in area sales management, distributor handling, and team leadership.
• Solid understanding of sales fundamentals, trade marketing, and distribution management.
• Familiarity with General Trade, Wholesale, and Modern Trade channels.
• Strong analytical, negotiation, and stakeholder management skills.
• Proficiency in MS Office (Excel, PowerPoint) and sales reporting tools.
• Ability to analyze market trends and drive data-based decisions.

Responsibilities

• Drive achievement of monthly, quarterly, and annual sales, distribution, and visibility targets across assigned channels.
• Develop and execute strategic sales plans to ensure sustainable business growth within the territory.
• Manage and strengthen distributor networks to ensure effective coverage, service levels, and ROI.
• Negotiate and implement annual agreements, promotional plans, trade activities, and sales targets with distributors and key customers.
• Ensure strong execution of trade and channel strategies, including visibility and in-store POB execution.
• Lead, coach, and develop distributor and company sales teams to improve performance and market execution.
• Conduct regular market visits to monitor competition, identify growth opportunities, and ensure effective retail execution.
• Ensure efficient stock management and timely recovery of receivables in line with company policies.
• Collaborate with Marketing, Supply Chain, Finance, and cross-functional teams to ensure smooth operations.
• Utilize market intelligence and sales data to identify opportunities and drive business decisions.
• Ensure compliance with company policies, trade standards, and regulatory requirements within the territory.

Skills

Area Sales Management

Distributor handling

Team leadership

Negotiation

Market analytics

Education

Bachelor’s or Master’s in Business Administration/Marketing

Tools

MS Office (Excel/PowerPoint)

Sales reporting tools

Job description

Hayat is seeking a dynamic Area Sales Manager for Lahore to drive sales, grow distribution, and lead high-performing sales teams in a fast-paced FMCG environment. The role focuses on achieving targets, developing strategic plans, and strengthening distributor networks for optimal market coverage.

The ideal candidate will bring 8–12 years of FMCG sales experience, strong negotiation skills, and a solid understanding of General, Wholesale, and Modern Trade channels.