Senior Brand Growth Lead — FMCG

Hayat; Lahore; On-site; PKR 3,500,000 - 6,500,000; Full time

Job summary

Hayat is seeking a Senior Brand Manager based at our Head Office in Lahore to lead brand strategy, planning, and performance across key portfolios. You will collaborate with Sales, Trade Marketing, Finance, and Supply Chain to drive growth, share, and ROI through integrated campaigns and data-driven insights.

You will translate consumer insights into opportunities, manage launches and portfolios, oversee budgets, and ensure consistent branding across all touchpoints while building strong agency

Qualifications

• 7–10 years of brand management experience in FMCG/CPG
• Deep understanding of consumers, brand strategy, and market dynamics
• Hands-on experience leading integrated 360° campaigns and managing large marketing budgets
• Creativity balanced with commercial rigor, backed by data
• Strong strategic marketing, analytical, and project management skills
• Leadership and agency management with ability to influence senior leadership
• Entrepreneurial mindset and ownership with bias for action
• Ability to multitask in a fast-paced environment
• Passion for innovation and challenging the status quo
• Fluency in English and Urdu (written and spoken)

Responsibilities

• Own the brand strategy and annual brand plan to build equity, awareness, differentiation, and market positioning
• Translate consumer insights and market trends into opportunities and strategic recommendations
• Lead 360° campaigns across digital, social, and traditional channels
• Drive product launches, portfolio development, and go-to-market strategies
• Plan and control advertising budgets to maximize ROI
• Lead creative development and media execution with agencies
• Coordinate with Sales, Trade Marketing, Finance, and Supply Chain for in-market execution
• Track brand health and campaign performance and present insights to management
• Own day-to-day brand operations and drive volume and market share
• Keep the brand relevant and engaging in a fast-moving market
• Unlock new business opportunities and category growth

Skills

Brand management

Campaign management

Budget management

Strategic marketing

Leadership

Project management

Analytical skills

MS Office

Bilingual: English & Urdu

Education

Bachelor’s or Master’s degree in Marketing or Business Administration

Tools

MS Office

Job description

Hayat is seeking a Senior Brand Manager based at our Head Office in Lahore to lead brand strategy, planning, and performance across key portfolios. You will collaborate with Sales, Trade Marketing, Finance, and Supply Chain to drive growth, share, and ROI through integrated campaigns and data-driven insights.

You will translate consumer insights into opportunities, manage launches and portfolios, oversee budgets, and ensure consistent branding across all touchpoints while building strong agency