Fashion Channel Lead – Growth, Curation & Creative

Alibaba Group; Karachi Division; On-site; PKR 800,000 - 1,400,000; Full time

Job summary

Alibaba Group in Karachi, Pakistan, seeks a senior fashion channel leader to own the end-to-end fashion destination, from visuals and assortment to merchandising and platform visibility.

You will create trend-led campaigns, curate brands and collections, and continually optimize the customer journey to boost engagement, conversion and loyalty across Onsite, Marketing and Affiliate channels.

Qualifications

• 4+ years of experience in eCommerce, fashion merchandising or online retail.
• Strong understanding of fashion trends, consumer preferences and retail dynamics.
• Proven merchandising skills including assortment curation, campaign planning and commercial optimization.
• Analytical mindset with ability to translate insights into actionable improvements.
• Strong stakeholder management and ownership capabilities.

Responsibilities

• Own the end-to-end Fashion Channel experience including visuals, assortment and platform visibility.
• Create an engaging destination for fashion browsing, discovery and shopping.
• Continuously optimize the customer journey to improve engagement and conversion.
• Curate products, brands, trends and collections aligned with customer preferences and priorities.
• Develop fashion-led campaigns, seasonal edits and promotional mechanisms to drive incremental GMV.
• Use customer insights and performance data to optimize traffic, conversion and channel contribution.
• Elevate perception and customer experience across all touchpoints; guide fashion creatives and visual storytelling across channels.

Skills

eCommerce experience

Fashion merchandising

Campaign planning

Creative direction

Data-driven decision making

Stakeholder management

Job description

Alibaba Group in Karachi, Pakistan, seeks a senior fashion channel leader to own the end-to-end fashion destination, from visuals and assortment to merchandising and platform visibility.

You will create trend-led campaigns, curate brands and collections, and continually optimize the customer journey to boost engagement, conversion and loyalty across Onsite, Marketing and Affiliate channels.