Channel Manager-Regional Fashion

Daraz; Karachi Division; Sur place; PKR 1 800 000 - 3 200 000; Plein temps

Résumé du poste

Daraz is seeking an experienced fashion executive to own the end-to-end Fashion Channel experience, shaping look and feel, visuals, assortment, merchandising and platform visibility. You will create a trend-led destination for fashion browsing and shopping, continuously optimizing the customer journey to boost engagement, conversion and repeat visits.

You will curate products, brands and campaigns to drive GMV, guide fashion creatives and collaborate with onsite, marketing and design teams to

Qualifications

• 4+ years of experience in eCommerce or fashion merchandising.
• Strong understanding of fashion trends and retail dynamics.
• Proven merchandising skills including assortment curation.
• Strong visual sensibility to evaluate creative quality.
• Analytical mindset to translate insights into improvements.
• Experience managing regional or multi-market eCommerce operations.

Responsabilités

• Own end-to-end Fashion Channel experience, including look and feel, visuals, assortment and platform visibility.
• Create an engaging, trend-led destination for fashion browsing, discovery and shopping.
• Continuously optimize the customer journey to improve engagement, conversion and repeat visits.
• Curate relevant products, brands, trends and collections aligned with customer preferences and priorities.
• Develop fashion-led campaigns, seasonal edits, brand showcases and promotions to drive incremental GMV.
• Use customer insights and performance data to optimize traffic, conversion and channel contribution.
• Own the broader objective of elevating Daraz Fashion's perception and customer experience across touchpoints.
• Guide fashion creatives, styling, product presentation and visual storytelling across Onsite, Marketing, Affiliate and other channels.
• Partner with Marketing, Design, Category and other teams to establish consistent fashion standards and a more aspirational shopping experience.
• Track and improve channel GMV, traffic, engagement, conversion, visit frequency and customer retention.
• Collaborate with regional and country teams to execute initiatives and share best practices across markets.

Connaissances

eCommerce

Fashion merchandising

Digital channel management

Category management

Analytical mindset

Stakeholder management

Creative direction

Description du poste

Fashion Channel Ownership

• Own the end to end Fashion Channel experience, including look and feel, visuals, assortment, merchandising, commercial mechanisms and platform visibility.
• Create an engaging, trend led destination for fashion browsing, discovery and shopping.
• Continuously optimize the customer journey to improve engagement, conversion and repeat visits.

Fashion Merchandising & Business Growth

• Curate relevant products, brands, trends and collections aligned with customer preferences and commercial priorities.
• Develop fashion led campaigns, seasonal edits, brand showcases and promotional mechanisms to drive incremental GMV.
• Use customer insights and performance data to optimize traffic, conversion and channel contribution.

Fashion Perception & Creative Direction

• Own the broader objective of elevating Daraz Fashion's perception, appeal and customer experience across all touchpoints.
• Guide fashion related creatives, styling, product presentation and visual storytelling across Onsite, Marketing, Affiliate and other channels.
• Partner with Marketing, Design, Category and other teams to establish consistent fashion creative standards and deliver a more aspirational shopping experience.

Performance & Regional Execution

• Track and improve channel GMV, traffic, engagement, conversion, visit frequency and customer retention.
• Collaborate with regional and country teams to execute initiatives, share best practices and continuously improve the fashion experience across markets.

Job Requirements

• 4+ years of experience in eCommerce, fashion merchandising, digital channel management, category management or online retail.
• Strong understanding of fashion trends, consumer preferences, styling and fashion retail dynamics.
• Proven merchandising skills, including assortment curation, campaign planning and commercial optimization.
• Strong visual sensibility and ability to evaluate creative quality, styling and customer experience.
• Analytical mindset with the ability to translate customer and business insights into actionable improvements.
• Strong stakeholder management, execution and ownership capabilities.
• Exposure to fashion design, styling, visual merchandising, creative direction or fashion content production; experience managing regional or multi-market eCommerce operations.