Fashion Brand Creative Director

Infinity Media; Lahore; On-site; PKR 1,339,000 - 2,009,000; Full time

Job summary

Infinity Media in Lahore is seeking a Creative Executive to lead the brand's creative vision for campaigns, shoots, and seasonal launches. You will shape visual storytelling, styling, mood boards, and ensure a cohesive brand identity across all channels.

Collaborating with design, marketing and production, you’ll plan photoshoots, oversee art direction, and develop engaging content for lookbooks and social campaigns, keeping the brand fresh and on-trend.

Qualifications

• Strong understanding of fashion aesthetics and visual storytelling.
• Experience leading creative direction for fashion or lifestyle brands.
• Proven ability to plan and art-direct photoshoots and video content.
• Excellent eye for design, color theory, and typography.
• Solid knowledge of social media and fashion content performance.

Responsibilities

• Creative Direction: develop and execute the creative vision for collections, campaigns, and seasonal launches.
• Shoot Planning: plan and run photo/video shoots from concept to delivery.
• Brand Identity: maintain and evolve brand identity across platforms with consistent visuals.
• Cross-Team Collaboration: work with design, marketing, and production to deliver on-brand concepts.
• Content Ideation: generate engaging content for lookbooks, social campaigns, and storytelling.
• Trend Analysis: monitor fashion trends to keep the brand fresh and relevant.

Skills

Fashion aesthetics

Creative direction

Photoshoot planning

Brand storytelling

Social media knowledge

Project management

Multitasking

Visual communication

Tools

Adobe Creative Suite

Canva

Job description

Infinity Media in Lahore is seeking a Creative Executive to lead the brand's creative vision for campaigns, shoots, and seasonal launches. You will shape visual storytelling, styling, mood boards, and ensure a cohesive brand identity across all channels.

Collaborating with design, marketing and production, you’ll plan photoshoots, oversee art direction, and develop engaging content for lookbooks and social campaigns, keeping the brand fresh and on-trend.