Executive Campaign Lead - Data-Driven, Hybrid

PTCL.Official; Islamabad; Hybrid; PKR 2,232,000 - 3,906,000; Full time

Benefits offered by this job

6-month maternity leave

30-day paternity leave

Hybrid work model

Job summary

PTCL is seeking a data-driven CVM and campaign analyst to harness customer data, business intelligence and advanced analytics to support churn reduction initiatives and align campaigns with business objectives across Pakistan.

You will manage campaigns through EVAM CMS, maintain offer matrices, develop reports and AI-driven models, perform customer and product analyses, coordinate RFCs and incentive processing, and collaborate with cross-functional teams to ensure seamless execution, improved

Qualifications

• Minimum Bachelor's/Master's degree, Data Science preferred.

Responsibilities

• Leverage customer data, BI, and analytics tools to support CVM and churn reduction initiatives.
• Manage campaigns through EVAM CMS and maintain offer matrices.
• Develop reports and AI-driven models; conduct customer and product analysis.
• Coordinate RFCs and incentive processing; work with cross-functional teams to ensure campaign execution.
• Improve customer retention and campaign effectiveness.

Skills

Excel

PowerPoint

Campaign Management System

SQL

Education

Bachelor’s/Master's degree

Job description

PTCL is seeking a data-driven CVM and campaign analyst to harness customer data, business intelligence and advanced analytics to support churn reduction initiatives and align campaigns with business objectives across Pakistan.

You will manage campaigns through EVAM CMS, maintain offer matrices, develop reports and AI-driven models, perform customer and product analyses, coordinate RFCs and incentive processing, and collaborate with cross-functional teams to ensure seamless execution, improved