Programmatic Campaigns Lead | Data-Driven Growth

WPP; Karachi Division; Híbrido; PKR 2.400.000 - 4.200.000; Tempo integral

Benefícios oferecidos por esta vaga

Competitive medical, vision, andDental

Significant paid time off

Employee wellbeing facilities

Employee mental health awareness days

Resumo da vaga

WPP Media Pakistan is hiring a Manager – Programmatic to drive planning, execution, and optimization of programmatic media campaigns for major brands. You will act as a data-driven expert, coordinating with internal teams, clients, and technology partners to deliver high-performing, audience-focused campaigns.

The role requires strong analytical thinking, hands-on platform expertise, and the ability to manage campaigns end-to-end while meeting KPIs and delivering measurable business impact.

Qualificações

• Bachelor’s degree in marketing, Business Administration or related field.
• 4–6 years of experience in programmatic advertising, digital media, or media operations.
• Certifications in Google Marketing Platform, DV360, or related tools will be an advantage.

Responsabilidades

• Lead the setup, execution, monitoring, and optimization of programmatic campaigns.
• Manage DSPs, ad servers, and related platforms for accurate delivery.
• Develop audience strategies, segmentation models, and bidding approaches.
• Continuously analyze campaign performance and implement optimization tactics.
• Generate detailed performance reports and actionable insights for clients.
• Collaborate with planning, analytics, and client teams for integrated execution.

Conhecimentos

Programmatic advertising

Analytics

DSPs & ad servers

Stakeholder management

Formação

Bachelor’s degree in marketing

Ferramentas

DV360

Google Marketing Platform

Descrição da vaga

WPP Media Pakistan is hiring a Manager – Programmatic to drive planning, execution, and optimization of programmatic media campaigns for major brands. You will act as a data-driven expert, coordinating with internal teams, clients, and technology partners to deliver high-performing, audience-focused campaigns.

The role requires strong analytical thinking, hands-on platform expertise, and the ability to manage campaigns end-to-end while meeting KPIs and delivering measurable business impact.