Email Marketer

Sky Infinit; Punjab; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

Sky Infinit in Faisalabad is seeking a full-time Email Marketer to plan, create, and optimize email campaigns that drive lead generation and customer engagement. You will craft content, manage lists, segment audiences, and build automated workflows while collaborating with marketing, sales, and product teams.

The role involves analyzing campaign performance, testing subject lines and layouts, and ensuring compliance with CAN-SPAM and data privacy standards.

Qualifications

• Experience with email marketing platforms and marketing automation tools.
• Proficient in email copywriting and basic HTML for emails; strong visual layout skills.
• Ability to manage contact lists, segment audiences, and set up automated workflows.
• Skilled in analyzing campaigns, generating reports, and optimizing based on data.
• Understanding of digital marketing fundamentals, lead nurturing, funnels, and CRM integration.
• Familiar with CAN-SPAM and unsubscribe processes, and data privacy considerations.
• Excellent written and verbal communication, attention to detail, and organization.
• Ability to collaborate with marketing, sales, and product teams on multiple campaigns.
• Bachelor’s degree in Marketing/Communications/Business or equivalent experience.
• Experience in a tech or software environment is a plus.

Responsibilities

• Plan, create, and execute email marketing campaigns to support lead generation and brand awareness.
• Write and design email content, and manage contact lists and segmentation.
• Set up automated email workflows and perform A/B testing on subject lines and layouts.
• Monitor campaign performance and optimize based on open/click metrics.
• Collaborate with marketing, sales, and product teams for consistent messaging and strategy alignment.
• Ensure compliance with email marketing regulations and best practices.

Skills

Email marketing

Copywriting

HTML for emails

Email design/layout

Audience segmentation

Marketing automation

Campaign analytics

CRM integration

Regulatory compliance

Communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Mailchimp

HubSpot

SendGrid

Job description

Company Description

Sky Infinit is a technology company focused on creating transformative digital solutions that help businesses and individuals thrive in an increasingly connected world. The team works closely with clients to understand their unique challenges, objectives, and growth potential. Based on this understanding, Sky Infinit designs and develops tailored software that aims to exceed expectations and deliver measurable value. The company emphasizes long-term partnerships, innovation, and a collaborative approach to solving complex digital problems.

Role Description

This is a full-time, on-site Email Marketer role based in Faisalabad. The Email Marketer will plan, create, and execute email marketing campaigns to support lead generation, customer engagement, and brand awareness. Daily tasks include writing and designing email content, segmenting contact lists, setting up automated workflows, and A/B testing subject lines and layouts. The role involves monitoring campaign performance, analyzing metrics such as open rates and click-through rates, and optimizing campaigns based on data insights. The Email Marketer will collaborate with marketing, sales, and product teams to ensure consistent messaging and alignment with broader marketing strategies, while maintaining compliance with email regulations and best practices.

Qualifications

• Experience with email marketing platforms (e.g., Mailchimp, HubSpot, SendGrid) and marketing automation tools.
• Strong skills in email copywriting, basic HTML for emails, and visual layout/design for email templates.
• Ability to manage contact lists, perform audience segmentation, and set up automated email workflows.
• Competence in analyzing campaign performance metrics, generating reports, and optimizing based on data.
• Understanding of digital marketing fundamentals, including lead nurturing, conversion funnels, and CRM integration.
• Knowledge of email compliance standards and best practices (e.g., CAN-SPAM, unsubscribe processes, data privacy considerations).
• Excellent written and verbal communication skills, attention to detail, and strong organizational abilities.
• Ability to work collaboratively with cross-functional teams and manage multiple campaigns simultaneously.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Prior experience in a tech or software-focused environment is a plus.